Category: Client news

Real time display advertising launched for Croner Solutions

Croner solutions have started using our real time display advertising system, Bannermate. These custom designed ad units are now featured on numerous websites promoting new business regulations and Health and Safety guidance.

The marketing team at Croner have found the benefits of using this system are proving to be cost effective, instant to update and easy to control through a secure online dashboard.

These are some of the banners they are using:


This is where the banner site on EDExec

real time display advertising

“Banners are working like a dream…”

Chris Reeve, Croner Solutions

Croner Solutions provide businesses with advice on regulations that are constantly changing and they needed to be able to respond to changes in regulation and how their products and services are relevant. Being able to instaly update there adverts wherever they are showing, without the need for a designer or lengthy sign off process is proving to be very powerful indeed and already they are receiving enquiries.

The banners are displayed on relevant websites that tackle these issues for business managers and regulators.

For more information about our real time display advertising click here or contact us

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Rebranding Extended Learning for Mulberry School for Girls

In October By The Scruff was approached by Mulberry School for Girls in the nearby area of Tower Hamlets to engage with the rebranding of the Extended Learning department. The existing identity was incoherent, dated and lacked consistency; the school wished to bring a number of extracurricular activities and events programmes under one department of extended learning.

Mulberry required a new design for the overall department of Extended Learning, in addition to this there needed to be a number of visual identities for each of the separate strands which included ‘Women’s Education’, ‘Global Education’ and ‘Pupil Voice’. The aim of the brief was to encourage participation in extended learning activities for 11 to 18 year olds and provide a positive impression to partner organisations, parents and the community.

Our designer Andy Pick went along to Mulberry School to talk to the students and to gain an insight into the target audience and to talk about the design process involved and initial ideas.
Following the discussion Andy drew up a number of ideas along the theme of extended learning and made a number of modifications based on feedback from the school.

Andy meets with Jo Latham Director of Extended Learning

Andy meets with Jo Latham Director of Extended Learning

The concept needed to be concise and clear, furthermore the visual identities needed to translate well across both digital and print media. The final solution was a unified strong visual identity for the department and all its strands.

Out of Hours Learning at Mulberry sub-department

Each ‘ident’ is unified by a circular clock face with a segment to represent each strand in the department. A stylised book is also used to unify each strand and represent the overall theme of learning. We felt it was important to be non-patronising with the approach to designs. Strong iconography and individual colours for each departmental strand would help convey each extended learning department.

Global Education logo

Women's Education logo

Single tone black logo

Each visual identity is translated into a monochromatic, full-colour and single tone black and white for both print and digital.

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Custom WordPress keyword search results

Croner Solutions have recently introduced a more advanced keyword search results page on their website

This customisation was bought about by the need to sort what results were specific to a product or a news


As Croner Solutions is all about providing a product or service to its customers, then it was important to make sure that the search results page clearly separates between the two. It was also important to be able to choose what the most relevant result should be and to force this result rather than rely on the WordPress search engine to choose a result based on keyword density.

Keyword phrases that are searched for are logged using the plug-in, Relevanssi. This enables Croner to see what searches have been made over a historical period. Using this data we are then able to tailor the search results by using the common phrases and keywords that people have used to search on the website. Relevanssi tells us whether any results were found for each phrase searched and we can then force a result for a keyword that might have otherwise displayed no results.

This is especially useful if a webmaster sees traffic and searches being generated due to a news article or current affairs issue relevant to their business. In the case of Croner there are ongoing topical issues surrounding employment law and issues or advice. They have found that customers will visit the Croner site to search for these issues and there are not always pages available. That’s when this kind of search result customisation are very useful and can help a business retain a customer and channel them towards a relevant department.

Here’s how it works

The new search results page provides the same results as the old one (search logic wise), however it also allows “promoted” results to be inserted before the “organic” results.

The search results page

Custom wordpress keyword search results

The new layout clearly breaks down pages and posts into 2 clearly visible sections and allows further filtering through services by keyword. Please note that the promoted results ignore this filtering and will always stay on top.
6 most likely results are displayed by default, with all further results conveniently hidden behind the “View all page(or posts) results” button, clicking either one of the buttons will display all results available, without reloading the page using a quick sliding animation.
In the backend you can build special conditions that include groups of phrases or keywords. You can then select and page or post and arrange the ordering of the results on the page. See below.
Adding conditions in the dashboard
Wordpress search

If you would like to talk to us about improving your WordPress search page layout or if you need help in optimising your website then call us on 0207 033 4269 or use the form below and we’ll get back to you.

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