Croner Solutions have recently introduced a more advanced keyword search results page on their website cronersolutions.co.uk
This customisation was bought about by the need to sort what results were specific to a product or a news
As Croner Solutions is all about providing a product or service to its customers, then it was important to make sure that the search results page clearly separates between the two. It was also important to be able to choose what the most relevant result should be and to force this result rather than rely on the WordPress search engine to choose a result based on keyword density.
Keyword phrases that are searched for are logged using the plug-in, Relevanssi. This enables Croner to see what searches have been made over a historical period. Using this data we are then able to tailor the search results by using the common phrases and keywords that people have used to search on the website. Relevanssi tells us whether any results were found for each phrase searched and we can then force a result for a keyword that might have otherwise displayed no results.
This is especially useful if a webmaster sees traffic and searches being generated due to a news article or current affairs issue relevant to their business. In the case of Croner there are ongoing topical issues surrounding employment law and issues or advice. They have found that customers will visit the Croner site to search for these issues and there are not always pages available. That’s when this kind of search result customisation are very useful and can help a business retain a customer and channel them towards a relevant department.
Here’s how it works
The new search results page provides the same results as the old one (search logic wise), however it also allows “promoted” results to be inserted before the “organic” results.
The search results page
We’re proud to have been chosen by Wild Bunch Media to be their digital partner for the launch of their new website Marathon Training with Project 26.2.
The site focus is on training runners of all abilities for running a marathon. The Project 26.2 project features 12 specially chosen runners (6 men, 6 women) and sees them through their training up their chosen race. The runners have their own blogs within the website and they are joined by a team of experts who will advise on all aspects of training.
This WordPress website is fully responsive for mobile and uses the latest features making updating the site quick and easy for the contributors and editors.
Take a look marathon-training.co.uk
Majestic Athletic launches their popular American Sportswear range of clothing into Europe.
Tasked with building a brochure site with a difference, we advised their UK agency, ROAR Creativity, to build this WordPress driven website that shows off their new season collection of apparel. The website launches the range with an exclusive history section which goes back into the origins of American sportswear from 1846 and has some great content written exclusive for the website by Ted Polhemus.