Category: New projects

Finsbury Foods Group website

We have been working with Rare Breed to develop new website for Finsbury Foods Group.

The creation of the new corporate website was a key project for the AIM listed business in order to provide financial reports and group activity across its many brands.

Led by creative from Rare Breed, we developed a custom WordPress theme that would allow the business to support its marketing activity and deliver its financial reports to shareholders and provide key business news and careers opportunities.

This responsive website was developed to provide easy management of pages and content using a series of predefined template layout modules that can be inserted into a page. These drag and drop modules can be easily managed by administrators when creating pages or posts, minimising the need for custom development.

The result is a site that upholds the brand guidelines and keeps content in structure through a responsive page layout.

We integrated the financial reports supplied by Investis, using feeds to display share price and regulatory news. These are displayed throughout the site and provide real time news and reports as it happens.

The annual reports are updated annually and have a different style applied to them to reflect the published report and its content. The current design presents key report information using animation of figures and facts and allows users to jump to the published PDF reports.

View Annual report

Careers and vacancies are an important aspect of the business and these are managed as a feed from a third party service, Recruiter Box, that was sourced as an ideal online service to manage the HR needs of the business online.

The website is updated regularly and continuous develop of the site allows the business to target audiences such as graduates for their new Graduate Programme.

View Graduate Programme

By the Scruff supports Rare Breed as their digital partner and we work closely with their design team to help them produce effective online solutions.

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Responsive HTML5 banner for WhatHiFi

By the Scruff have been working with Haymarket Publishing to develop a brand new Bannermate solution for their WhatHiFi brand. We’ve moved away from flash entirely and have now created a truly responsive HTML5 banner solution.

This custom designed template will now work across all devices without the need for an image backup and the single template has been set to work in 4 different sizes depending on the device and position of the banner on any page.

The campaign for WhatHiFi is to be used to promote user reviews on the new WhatHiFi website www.whathifi.com/products and can be updated instantly using the Bannermate dashboard. The team at WhatHiFi can amend the message and images very quickly and publish live instantly. Our high speed server configuration has delivered over 500,000 impressions a day so far.

This particular banner has been developed to resize at 4 different breakpoints from a 970×250, leaderboard, 320×50 for mobile and 300×250 MPU.

What this means is that a single ad unit can be controlled to appear across a whole responsive website without. A very powerful feature.

Contact us for a live demonstration of Bannermate or to discuss how this could help your marketing strategy in 2015.

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Rebranding Extended Learning for Mulberry School for Girls

In October By The Scruff was approached by Mulberry School for Girls in the nearby area of Tower Hamlets to engage with the rebranding of the Extended Learning department. The existing identity was incoherent, dated and lacked consistency; the school wished to bring a number of extracurricular activities and events programmes under one department of extended learning.

Mulberry required a new design for the overall department of Extended Learning, in addition to this there needed to be a number of visual identities for each of the separate strands which included ‘Women’s Education’, ‘Global Education’ and ‘Pupil Voice’. The aim of the brief was to encourage participation in extended learning activities for 11 to 18 year olds and provide a positive impression to partner organisations, parents and the community.

Our designer Andy Pick went along to Mulberry School to talk to the students and to gain an insight into the target audience and to talk about the design process involved and initial ideas.
Following the discussion Andy drew up a number of ideas along the theme of extended learning and made a number of modifications based on feedback from the school.

Andy meets with Jo Latham Director of Extended Learning

Andy meets with Jo Latham Director of Extended Learning

The concept needed to be concise and clear, furthermore the visual identities needed to translate well across both digital and print media. The final solution was a unified strong visual identity for the department and all its strands.

Out of Hours Learning at Mulberry sub-department

Each ‘ident’ is unified by a circular clock face with a segment to represent each strand in the department. A stylised book is also used to unify each strand and represent the overall theme of learning. We felt it was important to be non-patronising with the approach to designs. Strong iconography and individual colours for each departmental strand would help convey each extended learning department.

Global Education logo

Women's Education logo

Single tone black logo

Each visual identity is translated into a monochromatic, full-colour and single tone black and white for both print and digital.

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