Category: New projects
New mobile responsive email campaigns
In recent months we have been busy developing mobile responsive email templates for our clients. Below are 4 examples of the latest emails. With an ever increasing proportion of emails being viewed on mobile devices it is important for businesses to recognise that email marketing must cater for this trend to ensure that messages are being delivered in the best possible way. We have been experimenting with these templates for some time now and have successfully created templates for customers such as Bauer, Gorkana and Haymarket.
If you are interested in talking to us about how we can create effective mobile email camapigns for your business then contact Stuart on 0207 033 4269.
Gorkana Olympic media infographic creates a buzz
Gorkana.com today published the first of 4 London 2012 Olympic infographics that analyse media coverage of the main sponsors over the period of the games. Find out more
Haymarket websites run Bannermate ad system
This week saw the launch of Bannermate across 3 of Haymarkets consumer titles such as WhatHiFi, Stuff and FourFourTwo. With over 6 million impressions in the last 4 days the system is delivering when pushed and is used extensively across all the sites.
Predominately the banners are used for promotion of internal content and services but they can be changed anytime with a new message. The examples shown here were the most active campaigns running.
The screen shot below displays 2 different tenplates displayed across teh home page for WhatHiHi.
Prices start from £299 a month. For more information on the pricing plans and to arrange a demonstration, contact Stuart Edwards on 020 7033 4269.
Bannermate – a powerful flash banner CMS launching this summer
By the Scruff is developing an easy to use banner content management tool that allows website editors and marketeers to manage and update banners without using external agencies or their busy internal design resources.
A beta launch will be available for clients to test in the coming weeks.
The system was developed because all-too-often, editors and marketing departments found the process of updating banners took too long and cost too much. This simple to use system empowers teams and individuals to make changes themselves in real time and cuts out the middle man and ad ops teams to get banners live instantly. It also offers comprehensive traffic reports through its statistical reporting tool and the ability to create GIF backups in one click without the need to upload any files or edit any flash files.
All this is managed through a single piece of JavaScript that doesn’t change ever which means your banners can be altered as quick as you can say Bannermate.
The system is hosted on a UK server with a unique customer URL and allows multiple users to access the password controlled dashboard
How does it work?
Administrators are able to choose from a selection of pre-built flash templates that would have been created especially for their requirements and brands.
Any predefined element can be altered such as logo, image, headline, background image or colour, destination URL etc.
The user can also create a GIF backup of the flash banner by using a simple snapshot system that captures selected frames from the flash banner and then creates a GIF version that is made available if flash is not running on the viewer’s machine or device.
Benefits
- 100% control over banner content
- Cut out agency costs for updates to banners
- Full traffic reporting for impressions and CTR
- Creates Flash banners with GIF backups
- Accessed through secure dashboard
- Quick and easy to use system
- Respond to promotions in your time
- No files are hosted on your server
- No need to use a database on your website
Functionality – you can change:
- Logo
- Cover/product Image
- Background image
- Headline text
- Call to action button text
- Destination URL
If you would like to be notified when this system will be available for testing please email us or ask us for more information. Pricing details will be issued shortly.
Here is an example on an MPU delivered through Bannermate.
New Flash banner CMS
This week By the Scruff announced a bespoke Flash banner CMS created for Haymarket Publishing. The CMS allows staff within the company the ability to dynamically edit text and images within the banner without any previous Flash knowledge. The banner can be previewed and new content published live without the need to physically replace the SWF file and so can sit within the banner management system and be updated on the fly.
The first brands to benefit from the Flash banner CMS include the men’s gadget magazine ‘Stuff’ and the football magazine ‘FourFourTwo’ with the iPad2 launch being the very first campaign.
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For more information about the Flash banner CMS or if you feel your company could benefit from a such a service, feel free to drop us a line on 0207 033 4269 or email getit@bythescruff.com and we can discuss how the banner system can help you and your business.
Expandable banners for new look WhatHiFi?
A series of expandable flash banners are running on the WhatHiFi? website to promote the new design of this magazine from Haymarket.
The banners running are leaderboards and MPUs and are on rotation through the website along with a host of other banners from By the Scruff.
We needed to preview the new design and layout of the magazine and these expandable formats were the best way to do this.
See how the banner works here.
Smart Facts mobi site goes live for Computing
By the Scruff are commissioned to design a mobile site for IBM to run on the Computing mobile site. We designed the brand, layout and navigation and the banner ads that feature on the mobi site and the V3 and Computing websites.The development was carried out by Black Mobile Solutions
“Computing magazine is a well established information brand for senior IT professionals. With consistently growing traffic to our mobile site, we were keen to engage more with these people and get an understanding of how they are interacting with the mobile platform. In association with IBM, we came up with Smart Facts, a mobile site where users get facts about the effect of inaccurate data on businesses. Users have the opportunity to find out more about these issues and enter their email address if they wish to receive an IBM white paper on the topic. The mobile site also includes some poll questions to test the level of user engagement.
In order to achieve this we firstly needed a design for the mobile site and then some traffic drivers to encourage people to switch from PC to mobile to view the site. With very little brief or direction, By the Scruff created a fantastic brand for Smart Facts and design for the site. Both ourselves and IBM were immediately pleased.
Creating traffic drivers brought about a different set of challenges as we needed to encourage people to not simply view Smartfacts.mobi but they could only do so on their phone. By the Scruff decided to create ads with phone number capture so users were prompted to enter their phone number and we’d send a SMS with a link to Smartfacts.mobi. The ads look great and response so far has been very encouraging.
It’s always a pleasure working with By the Scruff, their ideas and energy is great and the product always comes out looking fantastic.” Louise Burry, Online Marketing Manager, Incisive Media