Category: New projects

Responsive HTML5 banner for WhatHiFi

By the Scruff have been working with Haymarket Publishing to develop a brand new Bannermate solution for their WhatHiFi brand. We’ve moved away from flash entirely and have now created a truly responsive HTML5 banner solution.

This custom designed template will now work across all devices without the need for an image backup and the single template has been set to work in 4 different sizes depending on the device and position of the banner on any page.

The campaign for WhatHiFi is to be used to promote user reviews on the new WhatHiFi website www.whathifi.com/products and can be updated instantly using the Bannermate dashboard. The team at WhatHiFi can amend the message and images very quickly and publish live instantly. Our high speed server configuration has delivered over 500,000 impressions a day so far.

This particular banner has been developed to resize at 4 different breakpoints from a 970×250, leaderboard, 320×50 for mobile and 300×250 MPU.

What this means is that a single ad unit can be controlled to appear across a whole responsive website without. A very powerful feature.

Contact us for a live demonstration of Bannermate or to discuss how this could help your marketing strategy in 2015.

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Rebranding Extended Learning for Mulberry School for Girls

In October By The Scruff was approached by Mulberry School for Girls in the nearby area of Tower Hamlets to engage with the rebranding of the Extended Learning department. The existing identity was incoherent, dated and lacked consistency; the school wished to bring a number of extracurricular activities and events programmes under one department of extended learning.

Mulberry required a new design for the overall department of Extended Learning, in addition to this there needed to be a number of visual identities for each of the separate strands which included ‘Women’s Education’, ‘Global Education’ and ‘Pupil Voice’. The aim of the brief was to encourage participation in extended learning activities for 11 to 18 year olds and provide a positive impression to partner organisations, parents and the community.

Our designer Andy Pick went along to Mulberry School to talk to the students and to gain an insight into the target audience and to talk about the design process involved and initial ideas.
Following the discussion Andy drew up a number of ideas along the theme of extended learning and made a number of modifications based on feedback from the school.

Andy meets with Jo Latham Director of Extended Learning

Andy meets with Jo Latham Director of Extended Learning

The concept needed to be concise and clear, furthermore the visual identities needed to translate well across both digital and print media. The final solution was a unified strong visual identity for the department and all its strands.

Out of Hours Learning at Mulberry sub-department

Each ‘ident’ is unified by a circular clock face with a segment to represent each strand in the department. A stylised book is also used to unify each strand and represent the overall theme of learning. We felt it was important to be non-patronising with the approach to designs. Strong iconography and individual colours for each departmental strand would help convey each extended learning department.

Global Education logo

Women's Education logo

Single tone black logo

Each visual identity is translated into a monochromatic, full-colour and single tone black and white for both print and digital.

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Marathon Training website launches

We’re proud to have been chosen by Wild Bunch Media to be their digital partner for the launch of their new website Marathon Training with Project 26.2.

The site focus is on training runners of all abilities for running a marathon. The Project 26.2 project features 12 specially chosen runners (6 men, 6 women) and sees them through their training up their chosen race. The runners have their own blogs within the website and they are joined by a team of experts who will advise on all aspects of training.

Marathon Traing Project 26.2

This WordPress website is fully responsive for mobile and uses the latest features making updating the site quick and easy for the contributors and editors.

Take a look marathon-training.co.uk

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