The banners running are leaderboards and MPUs and are on rotation through the website along with a host of other banners from By the Scruff.

We needed to preview the new design and layout of the magazine and these expandable formats were the best way to do this.

Go to What Hi Fi? to see the banners

“Computing magazine is a well established information brand for senior IT professionals.  With consistently growing traffic to our mobile site, we were keen to engage more with these people and get an understanding of how they are interacting with the mobile platform.  In association with IBM, we came up with Smart Facts, a mobile site where users get facts about the effect of inaccurate data on businesses.  Users have the opportunity to find out more about these issues and enter their email address if they wish to receive an IBM white paper on the topic.  The mobile site also includes some poll questions to test the level of user engagement.

In order to achieve this we firstly needed a design for the mobile site and then some traffic drivers to encourage people to switch from PC to mobile to view the site.  With very little brief or direction, By the Scruff created a fantastic brand for Smart Facts and design for the site.  Both ourselves and IBM were immediately pleased.

Creating traffic drivers brought about a different set of challenges as we needed to encourage people to not simply view Smartfacts.mobi but they could only do so on their phone.  By the Scruff decided to create ads with phone number capture so users were prompted to enter their phone number and we’d send a SMS with a link to Smartfacts.mobi.  The ads look great and response so far has been very encouraging.

It’s always a pleasure working with By the Scruff, their ideas and energy is great and the product always comes out looking fantastic.” Louise Burry, Online Marketing Manager, Incisive Media

Over the past couple of months we have been working with Croner to produce a new film to help promote their Employment Assist product. We were given the challenge to create an entertaining but informative film that would promote this service for business HR departments. Instead of opting for a typical 2d graphic approach we bought on board Dom Del Torto, who is an experienced animator to inject some creative flair. This unique stop frame animation delivers the message about this powerful but easy to use product in 93 seconds. We used a professional voice over artist for the script and we think we’ve created a really good piece of material for Croner to use in their marketing.

“Croner Employment Assist is a key employee management service in the Croner portfolio, a complete HR software solution for companies large and small. By the Scruff were instrumental in the creation and implementation of these two excellent and exciting campaigns and, as always, provided invaluable insights and consistent support throughout. Both activities have been extremely well received by internal stakeholders and I am confident they will generate a considerable amount of interest with prospective clients. A fresh and inspired marketing approach for this kind of HR solution”. Cristina Saretti, Marketing Manager- Corporate

More information www.croner.co.uk

The website launched at the same time as the couple were speaking live at Grand Designs. They are offering customers a chance to win an interior design consulation with Sophie. All you have to do is answer one question to enter.

See more here www.diydesignandbuild.com

Today sees the launch of a new Barking Riverside website. This new site is a stand-in while the main offering is developed.

“Barking Riverside is an ambitious regeneration project that will transform one of the UK’s largest brownfield sites into a vibrant, sustainable community”

By the Scruff has been working closely with Barking Riverside Ltd and the Homes and Communities Agency to develop an exciting online strategy that will promote this huge regeneration project in Barking, East London.

The new website will provide the latest information on planning proposals, onsite work, infrastructure and detailed information on how the scheme will benefit the local community. We hope the service will include video interviews, blogs and property sales links and will act as a channel from where the latest news about the development can be followed.

For more information go to www.barkingriverside.co.uk

Lewis Swan, MD says “I love the clean look of the site and the flexibility it affords as I’m finding I need to change content on a regular basis. By the Scruff understood the brief very well and now I have a website which gives my business the impact I wanted it to have.”

The webite allows users to view detailed information about each tour and book online using an online booking and payment system. The whole website uses a heavily customised WordPress website to manage content that is all published through the CMS.

Visitors to the website can choose from a selection of themed tours which take in a number of different locations around the UK with more to be added as time goes on.

Visit the website britmovietours.com