Croner Solutions have recently introduced a more advanced keyword search results page on their website cronersolutions.co.uk
This customisation was bought about by the need to sort what results were specific to a product or a news
As Croner Solutions is all about providing a product or service to its customers, then it was important to make sure that the search results page clearly separates between the two. It was also important to be able to choose what the most relevant result should be and to force this result rather than rely on the WordPress search engine to choose a result based on keyword density.
Keyword phrases that are searched for are logged using the plug-in, Relevanssi. This enables Croner to see what searches have been made over a historical period. Using this data we are then able to tailor the search results by using the common phrases and keywords that people have used to search on the website. Relevanssi tells us whether any results were found for each phrase searched and we can then force a result for a keyword that might have otherwise displayed no results.
This is especially useful if a webmaster sees traffic and searches being generated due to a news article or current affairs issue relevant to their business. In the case of Croner there are ongoing topical issues surrounding employment law and issues or advice. They have found that customers will visit the Croner site to search for these issues and there are not always pages available. That’s when this kind of search result customisation are very useful and can help a business retain a customer and channel them towards a relevant department.
Here’s how it works
The new search results page provides the same results as the old one (search logic wise), however it also allows “promoted” results to be inserted before the “organic” results.
The search results page
You are probably already sold on WordPress and understand that it’s most likely the best solution for your business. How to install WordPress is going to be your first question.
One of the main reasons why WordPress is so popular today is because it was famous for having a “5 minute install” during the days when setup and basic configurations of a new Content Management System was a very long and painful process (many, many years ago). The “5 minute install” has been “optimised and streamlined” behind the scenes, but on the front end, what you will see while installing hasn’t actually changed that much in the last 7 years.
It’s short, but important: WordPress was developed to run on PHP and MySQL, so make sure your hosting provider supports and provides both. Furthermore, your hosting provider may even have 1-click installs available for WordPress in which case, you won’t even need to follow the remaining steps.
FTP and MySQL connection details are required, so make sure you have them before proceeding with the installation.
WordPress is a bit of software, an App, if you like. We have to get the files in order to install it on the web server.
Click here to download the latest version of WordPress and save the file somewhere close and safe.
Once the zip file has been downloaded, find the location you saved it to and extract it, it should be named something like wordpress-X.X.X.zip (where X is a number, representing the version).
You should now have a new folder named wordpress, open it and you should see a list of files and folders, many of them starting with wp-. This is the source code of WordPress, its gears and bearings, the engine and all the adjustment switches.
Once you have the WordPress files, we need to get them onto the server which will host your new site.
You will need to get the FTP access details from your hosting provider and put them into your favourite FTP manager. If you don’t have one, we recommend FileZilla, because it’s free and cross-platform compatible.
Connect to the server and find your web root folder. Your hosting provider should have indicated to you what it is. Usually, it’s a folder, such as public_html or htdocs and it’s the main folder of your domain. So all files placed inside of it, will be publicly accessible.
Make sure that there is no index.(something) file in the web root, before uploading as it may be lost during the upload, if there is and you are sure that you do not need it, rename the file and add something like backup to the beginning of the file.
Upload WordPress, simply drag and drop all files from your computer to the web root and wait for WordPress to upload. This may take anywhere between 10 seconds and several minutes, depending on your connection.
Once the files have been uploaded, the actual installation process may begin.
Open your favourite browser and go to your web site, if you did everything correctly, opening the homepage of your site, should display a message stating that there is no configuration file.
That’s great as it means that everything has been uploaded correctly and the installation can now begin. Follow the simple steps and type in the information that WordPress asks for.
Once you complete the steps and finish the install, you will be presented with a button to Log into the backend to start managing the site.
So now you have installed WordPress, you have access to the huge world of themes and plugins, you can make the site do pretty much anything you like with enough time and willpower.
Remember, installing is the easy bit. It will require a lot of time to actually build up the content and arrange the site just the way you like it. Maybe you have understood that tinkering with files and digging through plugins doesn’t sound like something you want to do, or maybe you’re stuck somewhere? In either case, here at By the Scruff, we use WordPress all day, every day, give us a call on 0207 033 4269 or email us at firstname.lastname@example.org and we’ll be glad to lend you a helping hand.
One of the most appreciated features of WordPress is the ability to radically change the appearance and functionality by simply changing the theme. We would like to provide a few resources to make finding the best free WordPress themes easier.
This is simply the largest free WordPress theme resource out there. Searching through it might take some time, but you might find some rare jewels in there. To make your search easier, you should use the tag/filter search interface and only select the themes that feature the functionality and the layout that you are after.
The most popular and usually the best themes can be found here:
Moon themes is a very small theme directory, all from a single team. While the choice is limited, the themes provided are very customisable and the basic layouts offered by the various themes are usually enough to satisfy even the most unusual requests.
Often overlooked as very basic and standard, they are misunderstood. The default Twenty Thirteen and Twenty Twelve themes are very customisable and can be made unrecognisable and may suit a lot of feature requirements in a very short amount of time. Use the appearance management in the backend to discover the wealth of features they offer!
While it may seem like an easy endeavour, it still can be a very time consuming one if you have never done it before and letting WordPress experts do this for you may be the best option for you. WordPress experts like us could find you the best free WordPress themes, set them up on your own web site and configure them to match your needs for you, even on the smallest of budgets.
So get in touch now and let us take care of the hunt for you!