The Appcelerator Titanium SDK offers us a sense of security as it allows us to build applications for a variety of platforms from the same codebase. Meaning that you will not have to re-write the whole application from the ground up if you would like to release it on the Android as well as the iOS.

Titanium essentially is an SDK that allows you to write JavaScript code which later will be rendered on the platform you choose, using bridges to the native application layer of the device. This means that the app will have access to most (if not all) of the resources available to a standard, platform-orientated application, making it fully functional and fast. Titanium provides static(and streaming) video apis, phone apis, geo-location apis, networking apis and many many more features which will speed up your development and drastically reduce the amount of code that you need to write to achieve the desired functionality.

Some example Apps released for the iOS would be: Bud Light HFL (iPhone), MTV’s Jersey Shore Yourself (iPhone) and Swarm SG (iPad).

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“Computing magazine is a well established information brand for senior IT professionals.  With consistently growing traffic to our mobile site, we were keen to engage more with these people and get an understanding of how they are interacting with the mobile platform.  In association with IBM, we came up with Smart Facts, a mobile site where users get facts about the effect of inaccurate data on businesses.  Users have the opportunity to find out more about these issues and enter their email address if they wish to receive an IBM white paper on the topic.  The mobile site also includes some poll questions to test the level of user engagement.

In order to achieve this we firstly needed a design for the mobile site and then some traffic drivers to encourage people to switch from PC to mobile to view the site.  With very little brief or direction, By the Scruff created a fantastic brand for Smart Facts and design for the site.  Both ourselves and IBM were immediately pleased.

Creating traffic drivers brought about a different set of challenges as we needed to encourage people to not simply view Smartfacts.mobi but they could only do so on their phone.  By the Scruff decided to create ads with phone number capture so users were prompted to enter their phone number and we’d send a SMS with a link to Smartfacts.mobi.  The ads look great and response so far has been very encouraging.

It’s always a pleasure working with By the Scruff, their ideas and energy is great and the product always comes out looking fantastic.” Louise Burry, Online Marketing Manager, Incisive Media

This powerful content management system was chosen because of the scale of the website and the features needed for it to run a multi language website. The company’s entire catalogue will eventually be added in up to 7 different languages.

Customers can search for products and view detailed information about the many accessories available through retailers. The website does not sell directly but provides users with product information and support on the latest products.

By the Scruff has fully customised the design and modified the Expression Engine back-end to allow staff at Adapt to manage the online product inventory. We’ve used JQuery to display promotions and product galleries which are completely managed through the CMS.

Go to www.adapt-mobile.com

We built this simple flash calculator which uses the Bradford Factor calculation to advise HR managers on how to manage absenteeism in the workplace. Due to a high rate of absenteeism over the World Cup we themed the design around the World Cup 2010 South African tournament.

Visitors are directed to a landing page which explains a little more about how Croner Employment Assist can help a business manage these sorts of issues and invites users to register for a demonstration.

Try the calculator here www.cronermarketing.co.uk/worldcup2010/

Over the past couple of months we have been working with Croner to produce a new film to help promote their Employment Assist product. We were given the challenge to create an entertaining but informative film that would promote this service for business HR departments. Instead of opting for a typical 2d graphic approach we bought on board Dom Del Torto, who is an experienced animator to inject some creative flair. This unique stop frame animation delivers the message about this powerful but easy to use product in 93 seconds. We used a professional voice over artist for the script and we think we’ve created a really good piece of material for Croner to use in their marketing.

“Croner Employment Assist is a key employee management service in the Croner portfolio, a complete HR software solution for companies large and small. By the Scruff were instrumental in the creation and implementation of these two excellent and exciting campaigns and, as always, provided invaluable insights and consistent support throughout. Both activities have been extremely well received by internal stakeholders and I am confident they will generate a considerable amount of interest with prospective clients. A fresh and inspired marketing approach for this kind of HR solution”. Cristina Saretti, Marketing Manager- Corporate

More information www.croner.co.uk

To mark the relaunch of the British Journal of Photography website we have created a flash banner ad campaign to help promote subscription sales for BJP. The flash banners were produce as leaders, sky’s, MPU’s and buttons.

For more go to www.bjp-online.com

The website launched at the same time as the couple were speaking live at Grand Designs. They are offering customers a chance to win an interior design consulation with Sophie. All you have to do is answer one question to enter.

See more here www.diydesignandbuild.com

The company are moving into making specialist race parts for the Smart car and hope eventually to be running a championship in the UK later this year.

In the next month or so we will be adding a shopping cart with a full catalgue of parts that will be on sale to customers worldwide.

Best of luck to you boys! Find out more www.smarts4youracing.com