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<channel>
	<title>BY THE SCRUFF</title>
	<atom:link href="http://bythescruff.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://bythescruff.com</link>
	<description>A firm grip on design and communication for the internet</description>
	<lastBuildDate>Tue, 09 Mar 2010 10:10:41 +0000</lastBuildDate>
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		<title>Ever heard of Tiny URL?</title>
		<link>http://bythescruff.com/2010/03/ever-heard-of-tiny-url/</link>
		<comments>http://bythescruff.com/2010/03/ever-heard-of-tiny-url/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 14:32:55 +0000</pubDate>
		<dc:creator>Stuart Edwards</dc:creator>
				<category><![CDATA[Around town]]></category>
		<category><![CDATA[News and banter]]></category>
		<category><![CDATA[tiny URL]]></category>

		<guid isPermaLink="false">http://bythescruff.com/?p=779</guid>
		<description><![CDATA[I saw this poster in Bow town hall while waiting to register the birth of my baby daughter last week. I couldn&#8217;t quite believe that the designer of this poster for the borders agency hadn&#8217;t pointed out that the URL was completely ridiculous and useless.
Surely this has to be the best example I have ever [...]]]></description>
			<content:encoded><![CDATA[<p>I saw this poster in Bow town hall while waiting to register the birth of my baby daughter last week. I couldn&#8217;t quite believe that the designer of this poster for the borders agency hadn&#8217;t pointed out that the URL was completely ridiculous and useless.</p>
<p>Surely this has to be the best example I have ever seen of when to use <a href="http://tinyurl.com/" target="_blank">Tiny URL</a> for a domain name?</p>
<p><a href="http://bythescruff.com/wp-content/uploads/Photo-0102.jpg"><img class="alignnone size-full wp-image-780" title="Photo-0102" src="http://bythescruff.com/wp-content/uploads/Photo-0102.jpg" alt="Photo-0102" width="580" height="433" /></a></p>
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		<title>Shoreditch Lunch Club: ROUND 5 &#8211; Little Hanoi</title>
		<link>http://bythescruff.com/2010/02/shoreditch-lunch-club-round-5-little-hanoi/</link>
		<comments>http://bythescruff.com/2010/02/shoreditch-lunch-club-round-5-little-hanoi/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 10:59:26 +0000</pubDate>
		<dc:creator>Lee</dc:creator>
				<category><![CDATA[Around town]]></category>
		<category><![CDATA[News and banter]]></category>

		<guid isPermaLink="false">http://bythescruff.com/?p=757</guid>
		<description><![CDATA[Vietnamese restaurant Little Hanoi hosts the fifth lunch club, situated on Curtain Road, Old Street end.

The restaurant has signs outside advertising it&#8217;s all-you-can-eat lunch buffet. At £6.50, it seems like a good deal. Even though the restaurant claims to be Vietnamese the lunch buffet is anything but, stocking your standard Chinese regulars: sweet &#38; sour [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Vietnamese restaurant Little Hanoi hosts the fifth lunch club, situated on Curtain Road, Old Street end.</p>
<p style="text-align: center;"><img class="size-full wp-image-758  aligncenter" title="Little Hanoi" src="http://bythescruff.com/wp-content/uploads/3966996845_deae5dbd93.jpg" alt="Little Hanoi" width="500" height="376" /></p>
<p style="text-align: left;">The restaurant has signs outside advertising it&#8217;s all-you-can-eat lunch buffet. At £6.50, it seems like a good deal. Even though the restaurant claims to be Vietnamese the lunch buffet is anything but, stocking your standard Chinese regulars: sweet &amp; sour chicken, Beef in black bean sauce, chicken curry, egg fried rice, noodles, spring rolls, chicken  in batter, chicken wings, weird tofu dish etc.</p>
<p style="text-align: left;">There was the regular menu with Vietnamese dishes but this is lunch club so the lunch menu overrules!</p>
<p style="text-align: left;">The scores<br />
<strong>Speed of service:</strong> It was a buffet so the service was as quick as our legs wanted to move – <strong>6</strong><br />
<strong>Quality:</strong>Standard Chinese dishes. Hopefully it wasn&#8217;t sitting there too long? – <strong>6</strong><br />
<strong>Quantity:</strong> ALL YOU CAN EAT! – <strong>10</strong><br />
<strong>Location:</strong> About 2 minutes – <strong>8</strong><br />
<strong>Value:</strong>At £6.50 the food represents great value but when given the bill we had been charged service! For a buffet! – <strong>5</strong></p>
<p style="text-align: left;">No fish in the buffet no extra points. Total score: <strong>35/55</strong></p>
<p style="text-align: left;">Not impressed with the service charge for a buffet and why not consider including some Vietnamese dishes? Little Hanoi offers a haven for those struggling to overcome the night before when quantity, not quality is required.</p>
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		<item>
		<title>Junior Web developer wanted</title>
		<link>http://bythescruff.com/2010/02/junior-web-developer-%e2%80%93-contract-to-permanent-position/</link>
		<comments>http://bythescruff.com/2010/02/junior-web-developer-%e2%80%93-contract-to-permanent-position/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 21:25:57 +0000</pubDate>
		<dc:creator>Stuart Edwards</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://bythescruff.com/?p=748</guid>
		<description><![CDATA[Salary :		£22k +.
Start date: 	ASAP
Position:            Contract to permanent
We are looking for a bright, junior developer to join the team. You will be knowledgeable of the latest trends in web development and have a passion for the technology and its application. You will be able [...]]]></description>
			<content:encoded><![CDATA[<p>Salary :		£22k +.<br />
Start date: 	ASAP<br />
Position:            Contract to permanent</p>
<p>We are looking for a bright, junior developer to join the team. You will be knowledgeable of the latest trends in web development and have a passion for the technology and its application. You will be able to turn your hand to any number of tasks in the creation of solutions for businesses on the internet. We are looking for a problem solver and someone who is looking for a challenge and a place to grow their skills. Above all you should be an excellent communicator and team player.</p>
<p>You must be able to to handle all aspects of WordPress theme development, from the install of the cms to the development of additional functionality. You will push WordPress to its limits and beyond.</p>
<p>You must have some experience in PHP web development, CSS and HTML, MySQL. Ideally you will be degree educated or have equivalent higher education standard.</p>
<p>This position is an office based vacancy at our east London studio. Please supply examples of your work online and a current CV with references.</p>
<p>Apply in writing to jobs@bythescruff.com. Application close 26/02/2010.</p>
<p><strong>No agencies. </strong></p>
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		<title>Shoreditch Lunch Club: ROUND 4 – Zigfrid Von Underbelly</title>
		<link>http://bythescruff.com/2010/02/shoreditch-lunch-club-round-4-%e2%80%93-zigfrid-von-underbelly/</link>
		<comments>http://bythescruff.com/2010/02/shoreditch-lunch-club-round-4-%e2%80%93-zigfrid-von-underbelly/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 16:43:00 +0000</pubDate>
		<dc:creator>Lee</dc:creator>
				<category><![CDATA[Around town]]></category>
		<category><![CDATA[News and banter]]></category>

		<guid isPermaLink="false">http://bythescruff.com/?p=730</guid>
		<description><![CDATA[Round 4 and By the Scruff dines at the trendy Zigfrid Von Underbelly on Hoxton Square.
The quirky decor makes for an interesting trip whilst you roam for a seat as Zigfrid&#8217;s is a popular location any time of the day. Downstairs holds the club &#8211; the Underbelly which hosts all sorts of acts but recently [...]]]></description>
			<content:encoded><![CDATA[<p>Round 4 and By the Scruff dines at the trendy Zigfrid Von Underbelly on Hoxton Square.</p>
<p>The quirky decor makes for an interesting trip whilst you roam for a seat as Zigfrid&#8217;s is a popular location any time of the day. Downstairs holds the club &#8211; the Underbelly which hosts all sorts of acts but recently the rock and indie scene have taken control.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.londonbarsevents.com/_assets/images/bars/full/39-Zig%203.jpg" alt="Inside Zigfrid's" /></p>
<p>They had a few tables towards the back of the bar so we wandered to a vacant one. Much rejoicing for their lunch time menu included fish and chips. So we ordered.</p>
<p><strong>Fish and Chips £5</strong><br />
<strong>Pint of Grolsch</strong></p>
<p>The scores:<br />
<strong>Speed of service:</strong> More of ordering at the bar and waiting than table service – <strong>6</strong><br />
<strong>Quality:</strong> Fine at £5 for the lunch deal but not worth the bumped up price otherwise – <strong>7</strong><br />
<strong>Quantity:</strong> Craved extra chips! – <strong>6</strong><br />
<strong>Location:</strong> About 2 minutes – <strong>8</strong><br />
<strong>Value:</strong>The £5 lunch menu strikes again to our pleasure – <strong>8</strong></p>
<p>5 point bonus for fish and chips on the menu totalling Zigfrid Von Underbelly score to: <strong>40/55</strong></p>
<p>Come here for the atmosphere and and night time debauchery rather than the food.</p>
<p><a href="http://www.zigfrid.com/">http://www.zigfrid.com/</a></p>
]]></content:encoded>
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		<title>New design launched for Pippa Jameson Interiors website</title>
		<link>http://bythescruff.com/2010/02/new-design-launched-for-pippa-jameson-interiors-website/</link>
		<comments>http://bythescruff.com/2010/02/new-design-launched-for-pippa-jameson-interiors-website/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 12:52:47 +0000</pubDate>
		<dc:creator>Stuart Edwards</dc:creator>
				<category><![CDATA[News from the web]]></category>

		<guid isPermaLink="false">http://bythescruff.com/?p=722</guid>
		<description><![CDATA[We kicked the new year off with a brand new design for the ever popular Pippa Jameson Interiors blog. The website has grown since its start in 2007 and now has a readership of over 2000 unique visitors a month. By the Scruff helped Pippa get this service off the ground and keep the design [...]]]></description>
			<content:encoded><![CDATA[<p>We kicked the new year off with a brand new design for the ever popular Pippa Jameson Interiors blog. The website has grown since its start in 2007 and now has a readership of over 2000 unique visitors a month. By the Scruff helped Pippa get this service off the ground and keep the design up-to-date with the expanding content she offers.</p>
<p><div id="attachment_723" class="wp-caption alignnone" style="width: 600px"><img class="size-full wp-image-723 grey_border" title="Pippa Jameson Interiors" src="http://bythescruff.com/wp-content/uploads/blog-pji.jpg" alt="New website launched" width="590" height="426" /><p class="wp-caption-text">New website launched</p></div></p>
<p>The new site still uses WordPress as the publishing tool but we have completely custom designed a new template which makes for an entirley new design and layout. Stories and features have been given more space and the style has changed completely to one that really compliments the subject and the great articles that are published on this website.</p>
<p>WordPress is very easy for the team to update and the website can really show off the wide range of topics and advice that are offered. Pippa will be launching a shop this year as well as continuing to provide hints and tips for home owners as well as looking at new trends for interiors through this year and next.</p>
<p>Take a look <a href="http://www.pippajamesoninteriors.co.uk" target="_blank">www.pippajamesoninteriors.co.uk</a></p>
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		<title>Croner use video to launch new Simplify service</title>
		<link>http://bythescruff.com/2010/01/croner-use-video-to-launch-new-simplify-service/</link>
		<comments>http://bythescruff.com/2010/01/croner-use-video-to-launch-new-simplify-service/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 13:45:58 +0000</pubDate>
		<dc:creator>Stuart Edwards</dc:creator>
				<category><![CDATA[Client news]]></category>

		<guid isPermaLink="false">http://bythescruff.com/?p=720</guid>
		<description><![CDATA[Croner launched their new service this week called Croner Simplify &#8211; &#8220;a cost-effective solution designed to take away the complexities of business regulation and let you concentrate on running your business&#8221;.
The films created by By the Scruff  are used to promote Croner services and are featured on the website www.croner.co.uk/simplify
]]></description>
			<content:encoded><![CDATA[<p>Croner launched their new service this week called Croner Simplify &#8211; &#8220;a cost-effective solution designed to take away the complexities of business regulation and let you concentrate on running your business&#8221;.</p>
<p>The films created by By the Scruff  are used to promote Croner services and are featured on the website <a href="http://www.croner.co.uk/simplify" target="_blank">www.croner.co.uk/simplify</a></p>
]]></content:encoded>
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		<title>The awesome Adobe Browser Lab</title>
		<link>http://bythescruff.com/2010/01/the-awesome-adobe-browser-lab/</link>
		<comments>http://bythescruff.com/2010/01/the-awesome-adobe-browser-lab/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 11:16:43 +0000</pubDate>
		<dc:creator>Kirill Galenko</dc:creator>
				<category><![CDATA[News from the web]]></category>
		<category><![CDATA[adobe browser lab]]></category>
		<category><![CDATA[cross-browser testing]]></category>

		<guid isPermaLink="false">http://bythescruff.com/?p=707</guid>
		<description><![CDATA[I have been using The Adobe Browser Lab for quite a while now and sincerely cannot fault it. It allows you to compare screen shots of your web sites side by side, in onion view and in plain site view. You can zoom in on the screen shots, set capture timeouts and do many other cool things.]]></description>
			<content:encoded><![CDATA[<p><a href="https://browserlab.adobe.com/"><img class="alignleft size-full wp-image-715 nobg" title="iEU2h.Screen shot 2010-01-29 at 11_13_26" src="http://bythescruff.com/wp-content/uploads/iEU2h.Screen-shot-2010-01-29-at-11_13_26.png" alt="iEU2h.Screen shot 2010-01-29 at 11_13_26" width="231" height="46" /></a></p>
<p>I have been using The Adobe Browser Lab for quite a while now and sincerely cannot fault it. It allows you to compare screen shots of your web sites side by side, in onion view and in plain site view. You can zoom in on the screen shots, set capture timeouts and do many other cool things.</p>
<p>What wins me over in this application is the ease and the speed of service. Have a look at this <a href="http://screenr.com/aSd">screen cast</a> where I am comparing the twitter homepage. The screen shots load in a few seconds, you can easily compare the page in various browsers, it&#8217;s simple and perfect, at least for my needs, this is the ultimate cross browser testing tool.</p>
<p>You are free to visit the <a title="Adobe Browser Lab" href="https://browserlab.adobe.com/">Adobe Browser Lab</a> and sign up for a beta account.</p>
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		<title>Shoreditch Lunch Club: ROUND 3 – Viet Grill</title>
		<link>http://bythescruff.com/2010/01/shoreditch-lunch-club-round-3-%e2%80%93-viet-grill/</link>
		<comments>http://bythescruff.com/2010/01/shoreditch-lunch-club-round-3-%e2%80%93-viet-grill/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 11:00:54 +0000</pubDate>
		<dc:creator>Lee</dc:creator>
				<category><![CDATA[Around town]]></category>
		<category><![CDATA[News and banter]]></category>

		<guid isPermaLink="false">http://bythescruff.com/?p=706</guid>
		<description><![CDATA[Things are hotting up in the Shoreditch lunch club and the third round has By the Scruff dining at one of the many Vietnamese restaurants in Shoreditch &#8211; Viet Grill. 
Situated on the bustling Kingsland road you are spoilt for choice if the palate craves the far-east, with two other Vietnamese restaurants next door and [...]]]></description>
			<content:encoded><![CDATA[<p>Things are hotting up in the Shoreditch lunch club and the third round has By the Scruff dining at one of the many Vietnamese restaurants in Shoreditch &#8211; Viet Grill. </p>
<p>Situated on the bustling Kingsland road you are spoilt for choice if the palate craves the far-east, with two other Vietnamese restaurants next door and many more along this stretch.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://2.bp.blogspot.com/_V7WaNcOOMUU/SfYZWS54Y3I/AAAAAAAAETY/4CdQjQGa22M/s400/Viet+Grill+1+%282128+x+1424%29.jpg" alt="Viet Grill" /></p>
<p>The restaurant was surprisingly quiet for a Friday lunch time. Evenings typically see the restaurant spilling out the door.</p>
<p>The menu looked familiar; it turns out the restaurant is an offshoot from Old street&#8217;s &#8216;Cay Tre&#8217; using the same menu.</p>
<p>Everything looked great but we opted for the lunch time deals with dishes being reduced from around £8 to £5 until 3pm.</p>
<p><strong>Pho My xao<br />
&#8216;Pho&#8217; or &#8216;egg&#8217; noodles wokked over a high flame and laden with fresh vegetables with chef&#8217;s special.</strong><br />
<strong>Asahi draught</strong></p>
<p>A hearty combination of noodles, vegetables and mixed meats including calamari, pork, prawns, beef and chicken.</p>
<p>The scores:<br />
<strong>Speed of service:</strong>Good service although the place was quiet – <strong>8</strong><br />
<strong>Quality:</strong> Fresh ingredients, freshly cooked. Fantastic – <strong>9</strong><br />
<strong>Quantity:</strong> Plenty of food – <strong>8</strong><br />
<strong>Location:</strong> The furthest we had walked so far, pushing that lunch hour – <strong>7</strong><br />
<strong>Value:</strong> Receiving a meal off the dinner menu for cheap – <strong>8</strong></p>
<p>Having chips on the menu at this place would be a crime and the plethora of fish dishes ensures the Friday tradition continues. Although rules are rules, so one point deducted <strong>4</strong></p>
<p>Bringing Viet Grills&#8217; score to: <strong>44/55</strong></p>
<p>The first proper restaurant for the lunch club showing bars how it&#8217;s done and Viet Grill leads the pack.</p>
<p><a href="http://www.vietnamesekitchen.co.uk/">http://www.vietnamesekitchen.co.uk/</a></p>
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		<title>Shoreditch lunch club: Victoria Fish Bar anyone?</title>
		<link>http://bythescruff.com/2010/01/shoreditch-lunch-club-victoria-fish-bar-anyone/</link>
		<comments>http://bythescruff.com/2010/01/shoreditch-lunch-club-victoria-fish-bar-anyone/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 11:30:59 +0000</pubDate>
		<dc:creator>Stuart Edwards</dc:creator>
				<category><![CDATA[News from the web]]></category>

		<guid isPermaLink="false">http://bythescruff.com/?p=678</guid>
		<description><![CDATA[I passed my local Fish &#38; Chip shop last night called Victoria Fish Bar on Roman Road. This take-away restaurant is seriously stuck in a battered time warp from 1971 as are its owners. It amazes me how some businesses stay open as this is as far away from the Indian, Turkish and Lebanon take-always [...]]]></description>
			<content:encoded><![CDATA[<p><a class="nobg" href="http://bythescruff.com/wp-content/uploads/vicfishbar.jpg"><img class="alignright size-medium wp-image-683" style="margin: 5px;" title="vicfishbar" src="http://bythescruff.com/wp-content/uploads/vicfishbar-300x264.jpg" alt="vicfishbar" width="300" height="264" /></a></p>
<p>I passed my local Fish &amp; Chip shop last night called Victoria Fish Bar on Roman Road. This take-away restaurant is seriously stuck in a battered time warp from 1971 as are its owners. It amazes me how some businesses stay open as this is as far away from the Indian, Turkish and Lebanon take-always that crowd this part of Roman Road but I couldn&#8217;t help but fall in love with the place. It’s like a living museum and it must be funded by a local charity or trust.</p>
<p>Everything from the seating to the signage is preserved in a kind of yellowish film that would cost thousands to replicate on a set. As I waited for my chips I couldn&#8217;t help feel nostalgic about this era and feel a growing respect for the old couple who have probably worked these fryers every day for the last 40 years. That’s true love.</p>
<p>I only ordered a portion of chips this time but I do remember one hazy evening of having ordered fish. Unfortunately I&#8217;ve had better tasting food but that’s not really the point. It was more like paying for a trip down memory lane and taking part in one of those interactive museums, with warm chips.</p>
<p>Anyway, I will suggest the Lunch Club visit the Victoria Fish bar on one of our trips. It will be worth it.</p>
<p>Have a look for yourself <a href="http://maps.google.co.uk/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=e20pw&amp;sll=51.527315,-0.080157&amp;sspn=0.002463,0.004485&amp;ie=UTF8&amp;hq=&amp;hnear=London+E20PW,+United+Kingdom&amp;ll=51.528397,-0.049149&amp;spn=0.004899,0.008969&amp;z=17&amp;layer=c&amp;cbll=51.528587,-0.049062&amp;panoid=eWnH2nB4eMjyzzeFimYJpw&amp;cbp=12,309.45,,0,8.55" target="_blank">click here </a></p>
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		<title>Shoreditch Lunch Club: ROUND 2 – Electricity Showrooms</title>
		<link>http://bythescruff.com/2010/01/shoreditch-lunch-club-round-2-%e2%80%93-electricity-showrooms/</link>
		<comments>http://bythescruff.com/2010/01/shoreditch-lunch-club-round-2-%e2%80%93-electricity-showrooms/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:19:00 +0000</pubDate>
		<dc:creator>Lee</dc:creator>
				<category><![CDATA[Around town]]></category>
		<category><![CDATA[News and banter]]></category>

		<guid isPermaLink="false">http://bythescruff.com/?p=675</guid>
		<description><![CDATA[Round 2 of the lunch club saw us visit the 1920&#8217;s esque Electricity Showrooms in Hoxton Square.
After entering through the tricky rotating door (a definite health risk come 2am) the place had a nice buzz and sat with a window view of Hoxton street. In the Summer, these windows open right up. Perhaps a better [...]]]></description>
			<content:encoded><![CDATA[<p><a class="nobg" href="http://maps.google.co.uk/maps?client=firefox-a&amp;hl=en&amp;ie=UTF8&amp;hq=&amp;hnear=London+N1+6NG,+United+Kingdom&amp;ll=51.527299,-0.08013&amp;spn=0,359.995022&amp;z=18&amp;layer=c&amp;cbll=51.527299,-0.08013&amp;panoid=qpVA5ExFcydxijCPJxar6Q&amp;cbp=13,305.46,,0,-6.73" target="_blank"><img class="alignright size-full wp-image-701" style="border: 0pt none; margin: 5px;" title="Electricity Showrooms" src="http://bythescruff.com/wp-content/uploads/showrooms.jpg" alt="Electricity Showrooms" width="269" height="269" /></a>Round 2 of the lunch club saw us visit the 1920&#8217;s esque Electricity Showrooms in Hoxton Square.</p>
<p>After entering through the tricky rotating door (a definite health risk come 2am) the place had a nice buzz and sat with a window view of Hoxton street. In the Summer, these windows open right up. Perhaps a better exit route than the door?</p>
<p>Upset at the lack of a lunch menu, we sought comfort in good &#8216;ol fish and chips.</p>
<p><strong>Haddock and Chips w/ Tartar Sauce £7.50</strong></p>
<p>The scores:<br />
<strong>Speed of service:</strong> Standard – <strong>7</strong><br />
<strong>Quality:</strong> The presentation was good as was the fish but to our HORROR the &#8216;Heinz&#8217; ketchup was in fact a sub-standard tomato sauce poured into the classic Heinz bottle – <strong>3</strong><br />
<strong>Quantity:</strong> A good portion – <strong>8</strong><br />
<strong>Location:</strong> About 1 minute – <strong>9</strong><br />
<strong>Value:</strong> Dinner time prices for lunch time? – <strong>6</strong></p>
<p>5 point bonus for fish and chips on the menu totalling Electricity Showrooms score to: <strong>38/55</strong></p>
<p>There was a chance Electricity Showrooms was going to take the lead in our lunch club until our chips were dunked in lies. Poor form.</p>
<p><a href=" http://www.electricityshowrooms.co.uk/">www.electricityshowrooms.co.uk/</a></p>
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