By Stuart Edwards on June 3rd, 2010.

Over the past couple of months we have been working with Croner to produce a new film to help promote their Employment Assist product. We were given the challenge to create an entertaining but informative film that would promote this service for business HR departments. Instead of opting for a typical 2d graphic approach we bought on board Dom Del Torto, who is an experienced animator to inject some creative flair. This unique stop frame animation delivers the message about this powerful but easy to use product in 93 seconds. We used a professional voice over artist for the script and we think we’ve created a really good piece of material for Croner to use in their marketing.

“Croner Employment Assist is a key employee management service in the Croner portfolio, a complete HR software solution for companies large and small. By the Scruff were instrumental in the creation and implementation of these two excellent and exciting campaigns and, as always, provided invaluable insights and consistent support throughout. Both activities have been extremely well received by internal stakeholders and I am confident they will generate a considerable amount of interest with prospective clients. A fresh and inspired marketing approach for this kind of HR solution”. Cristina Saretti, Marketing Manager- Corporate

More information www.croner.co.uk

This entry was posted on Thursday, June 3rd, 2010 at 3:50 pm and is filed under Client news, New projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.