the By the Scruff blog

Articles about what we do, where we eat and what our industry is doing.

We have moved

By the Scruff have moved offices and are now co-located with the wonderful people at Brightlemon. We are situated in a open plan office on the ground floor of what used to be the Financial Times, many moons ago.

Still ideally situated in the heart of Tech City we can now provided our services in a typically urban digital environment.

Brightlemon are experts in building community based websites for the likes of British Council, NHS, Amnesty International, UKTI and many other larger organisations. We are working with them to provide creative solutions for their clients and will benefit from their expert skills and experience in building focused community websites.

If you are in the area and want to meet for over a coffee and discuss projects and challenge us to a game of ping pong then get in touch.

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Responsive HTML5 banner for WhatHiFi

By the Scruff have been working with Haymarket Publishing to develop a brand new Bannermate solution for their WhatHiFi brand. We’ve moved away from flash entirely and have now created a truly responsive HTML5 banner solution.

This custom designed template will now work across all devices without the need for an image backup and the single template has been set to work in 4 different sizes depending on the device and position of the banner on any page.

The campaign for WhatHiFi is to be used to promote user reviews on the new WhatHiFi website www.whathifi.com/products and can be updated instantly using the Bannermate dashboard. The team at WhatHiFi can amend the message and images very quickly and publish live instantly. Our high speed server configuration has delivered over 500,000 impressions a day so far.

This particular banner has been developed to resize at 4 different breakpoints from a 970×250, leaderboard, 320×50 for mobile and 300×250 MPU.

What this means is that a single ad unit can be controlled to appear across a whole responsive website without. A very powerful feature.

Contact us for a live demonstration of Bannermate or to discuss how this could help your marketing strategy in 2015.

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Online banner advertising turns 20

It has been nearly 20 years since the first banner ad appeared on the youthful internet in 1994, and this is what it looked like:

A simple 476×56 gif from the American telecoms giant AT&T
Today the effectiveness of this message may be questionable and considered ‘click-baiting’, however at the time it was considerably effective with an enviable 40% click rate according to the creator of the ad Joe McCambley.

20 years later, spending on advertising online has surpassed television for the first time according to the IAB, and it is only set to increase. As the internet has evolved so has the effectiveness of how online advertising engages with its audience. The savvy and not-so-savvy user may question what are reputable advertisement is based upon the quality of the creative and the copy. They are more aware of ‘click-baiting’, spam and are less likely to engage with advertising that is irrelevant or not updated. The online advertiser also needs to be aware of the different mediums the creative is being viewed on; desktop, mobile or tablet and how they interact with the creative.

Our solution Bannermate permits this. We create a bespoke creative ad banner (or set of banners) made to the specification of the client. It can be interactive or static, and allows elements such as text or images to be updated remotely and dynamically by the advertiser; furthermore it includes real time stats on impressions and clicks. The option is also available to create an animated Flash version and upload an alternative version for devices that do not run flash.

The creative solutions are unlimited as we take on the creative brief and can create a bespoke banner ad to the dimensions you specify. Once the banner is up and running you can update text and images or whatever elements you have chosen to be editable in your brief. Below are some examples of our clients’ banners:

 


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If you’d like to see how your banner campaigns can get the kind of results you demand, drop us a line. We’d love to explain how we work, and we can send you a free quotation and answer any of your questions.

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