the By the Scruff blog

Articles about what we do, where we eat and what our industry is doing.

Online banner advertising turns 20

It has been nearly 20 years since the first banner ad appeared on the youthful internet in 1994, and this is what it looked like:

A simple 476×56 gif from the American telecoms giant AT&T
Today the effectiveness of this message may be questionable and considered ‘click-baiting’, however at the time it was considerably effective with an enviable 40% click rate according to the creator of the ad Joe McCambley.

20 years later, spending on advertising online has surpassed television for the first time according to the IAB, and it is only set to increase. As the internet has evolved so has the effectiveness of how online advertising engages with its audience. The savvy and not-so-savvy user may question what are reputable advertisement is based upon the quality of the creative and the copy. They are more aware of ‘click-baiting’, spam and are less likely to engage with advertising that is irrelevant or not updated. The online advertiser also needs to be aware of the different mediums the creative is being viewed on; desktop, mobile or tablet and how they interact with the creative.

Our solution Bannermate permits this. We create a bespoke creative ad banner (or set of banners) made to the specification of the client. It can be interactive or static, and allows elements such as text or images to be updated remotely and dynamically by the advertiser; furthermore it includes real time stats on impressions and clicks. The option is also available to create an animated Flash version and upload an alternative version for devices that do not run flash.

The creative solutions are unlimited as we take on the creative brief and can create a bespoke banner ad to the dimensions you specify. Once the banner is up and running you can update text and images or whatever elements you have chosen to be editable in your brief. Below are some examples of our clients’ banners:

 


demo_1

multi_link

If you’d like to see how your banner campaigns can get the kind of results you demand, drop us a line. We’d love to explain how we work, and we can send you a free quotation and answer any of your questions.

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Real time display advertising launched for Croner Solutions

Croner solutions have started using our real time display advertising system, Bannermate. These custom designed ad units are now featured on numerous websites promoting new business regulations and Health and Safety guidance.

The marketing team at Croner have found the benefits of using this system are proving to be cost effective, instant to update and easy to control through a secure online dashboard.

These are some of the banners they are using:

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This is where the banner site on EDExec

real time display advertising

“Banners are working like a dream…”

Chris Reeve, Croner Solutions

Croner Solutions provide businesses with advice on regulations that are constantly changing and they needed to be able to respond to changes in regulation and how their products and services are relevant. Being able to instaly update there adverts wherever they are showing, without the need for a designer or lengthy sign off process is proving to be very powerful indeed and already they are receiving enquiries.

The banners are displayed on relevant websites that tackle these issues for business managers and regulators.

For more information about our real time display advertising click here or contact us

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Rebranding Extended Learning for Mulberry School for Girls

In October By The Scruff was approached by Mulberry School for Girls in the nearby area of Tower Hamlets to engage with the rebranding of the Extended Learning department. The existing identity was incoherent, dated and lacked consistency; the school wished to bring a number of extracurricular activities and events programmes under one department of extended learning.

Mulberry required a new design for the overall department of Extended Learning, in addition to this there needed to be a number of visual identities for each of the separate strands which included ‘Women’s Education’, ‘Global Education’ and ‘Pupil Voice’. The aim of the brief was to encourage participation in extended learning activities for 11 to 18 year olds and provide a positive impression to partner organisations, parents and the community.

Our designer Andy Pick went along to Mulberry School to talk to the students and to gain an insight into the target audience and to talk about the design process involved and initial ideas.
Following the discussion Andy drew up a number of ideas along the theme of extended learning and made a number of modifications based on feedback from the school.

Andy meets with Jo Latham Director of Extended Learning

Andy meets with Jo Latham Director of Extended Learning

The concept needed to be concise and clear, furthermore the visual identities needed to translate well across both digital and print media. The final solution was a unified strong visual identity for the department and all its strands.

Out of Hours Learning at Mulberry sub-department

Each ‘ident’ is unified by a circular clock face with a segment to represent each strand in the department. A stylised book is also used to unify each strand and represent the overall theme of learning. We felt it was important to be non-patronising with the approach to designs. Strong iconography and individual colours for each departmental strand would help convey each extended learning department.

Global Education logo

Women's Education logo

Single tone black logo

Each visual identity is translated into a monochromatic, full-colour and single tone black and white for both print and digital.

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