We help growing businesses improve underperforming websites, sharpen their digital presence, and get reliable ongoing support without bloated process or unnecessary complexity.
By The Scruff helps leadership teams make confident digital decisions — designing systems, platforms, and strategies that are built to last, not just launch. The focus is on clarity, longevity, and usefulness, rather than chasing trends or short-term fixes.
I work directly with founders and senior teams, translating strategic intent into practical, well-judged technical decisions. The role is closer to a fractional digital director than a traditional agency — setting direction, challenging assumptions, and ensuring digital investment genuinely supports how the business operates and grows.
Based in Hertfordshire with Shoreditch roots, I support organisations navigating change — whether that’s scaling, restructuring, replacing in-house capability, or bringing fresh perspective to an established setup. The aim is experienced digital leadership, without the cost, risk, or commitment of a full-time hire.
I operate as a high-performance hub. You work directly with me, supported by a carefully vetted network of senior specialists from the UK and internationally — developers, designers, and systems experts I trust.
Senior Expertise Only
Every member of my network is a seasoned professional. No juniors are learning on your budget.
Scale on Demand
You get the right team for your specific project, from custom SaaS builds to global infrastructure migrations.
Single Point of Contact
You get the scaling power of a global team with the accountability of a single UK-based partner.
We’ve supported GCA across branding, digital and marketing projects, helping modernise how their products are presented to a global audience. This included art-directing animated product videos, refining messaging, and improving how complex technical information is communicated online. The focus was on clarity, consistency and positioning GCA as a confident, forward-thinking manufacturer in a specialist market.
For MCS, we provided ongoing website support and optimisation rather than a one-off build. This included improving user journeys, updating content, and integrating tools such as newsletter subscriptions to support their marketing activity. Our role was to keep the site evolving, technically sound, and aligned with their business goals without unnecessary disruption.
Retail Convert is a cashback redemption platform built with speed and simplicity at its core. We led the UX thinking and MVP design, focusing on removing friction from the user journey and giving brands a clear self-service dashboard to manage campaigns. Every decision was driven by conversion, scalability and ease of use for both customers and clients.
Know My Building is a digital service designed to simplify access to building data for property professionals and local authorities. We worked on shaping the product from the ground up – developing the brand, refining the value proposition, and writing clear, accessible website copy for a technically complex service. The result is a platform that feels approachable while handling serious, data-driven functionality.
We’ve supported Schuh on campaign-led digital projects, including a custom lookbook experience designed to promote seasonal product launches. The focus was on strong visual storytelling, performance on mobile, and creating a site that feels editorial while still driving commercial outcomes. Built to be fast, flexible and campaign-ready.
CSG was delivered as part of a wider team, where we were responsible for building the WordPress theme and supporting the technical delivery of the project. Our role included managing day-to-day client communication, assisting with site migration, and providing post-launch support to ensure a smooth transition. The focus was on stability, performance, and helping the client get confidently up and running on their new platform.
There is nothing wrong with sampling as an idea. The problem is that too much of it still runs on mechanics that belong to an
Most roofers ask the wrong question about Google Ads. They ask: “How little can we spend to see if it works?” A better question is:
A business website should do more than look good. It should help people understand what you do, who you do it for, and why they
Launchpad
1 Link Road
Bishops Stortford
Hertfordshire
CM23 2ES
T: 020 70334269
M: 07970 810694
E: [email protected]
By the Scruff is the trading name for BTS Digital Ltd.
Company No: 08424800. Registered office: 5 Ducketts Wharf South Street, Bishop’s Stortford, Hertfordshire CM23 3AR
