It has been nearly 20 years since the first banner ad appeared on the youthful internet in 1994, and this is what it looked like: A simple 476×56 gif from the American telecoms giant AT&T Today the effectiveness of this message may be questionable and considered ‘click-baiting’, however at the time it was considerably effective …
Croner solutions have started using our real time display advertising system, Bannermate. These custom designed ad units are now featured on numerous websites promoting new business regulations and Health and Safety guidance. The marketing team at Croner have found the benefits of using this system are proving to be cost effective, instant to update and …
Real time display advertising launched for Croner Solutions Read More »
In October By The Scruff was approached by Mulberry School for Girls in the nearby area of Tower Hamlets to engage with the rebranding of the Extended Learning department. The existing identity was incoherent, dated and lacked consistency; the school wished to bring a number of extracurricular activities and events programmes under one department of …
Rebranding Extended Learning for Mulberry School for Girls Read More »
Email is an effective marketing tool, and especially within the travel sector. It provides a perfect opportunity to engage with potential customers further than social media sites, therefore having an effective email campaign is crucial in producing conversions. By the Scruff has worked on a number of travel digital marketing campaigns with advantageous results. We …
Majestic Athletic launches their popular American Sportswear range of clothing into Europe.
We were recently commissioned to design and produce a new banner campaign for Small Luxury Hotels (SLH). The brief We are trialling an online advertising campaign in the USA, with the aim of driving more bookings through slh.com. This will be a primarily prospecting campaign, with a small amount of re-targeting. The prospecting part of …
You are probably already sold on WordPress and understand that it’s most likely the best solution for your business. How to install WordPress is going to be your first question. One of the main reasons why WordPress is so popular today is because it was famous for having a “5 minute install” during the days …
One of the most appreciated features of WordPress is the ability to radically change the appearance and functionality by simply changing the theme. We would like to provide a few resources to make finding the best free WordPress themes easier. 1. The WordPress.org theme directory This is simply the largest free WordPress theme resource out …
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