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BTS

building your brand - by the scruff

Building your brand

Branding is a cornerstone of all successful businesses, whether in the form of a striking logo or eye-catching website design. Polishing your outward appearance to customers and competitors is only one side of the story, as your company expands you will find there is far more to building your brand that you might think. Data …

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Lucy - By The Scruff Digital Projects Manager

Q&A with the newest By The Scruff team member: Lucy Pankhurst

Lucy joined the By The Scruff team in October 2020 as Digital Project Manager. With over ten years experience in web management and digital marketing, she will be on hand to manage any web support and marketing tasks. How did you get into digital content and marketing?I studied Media, Culture & Production at Southampton Solent …

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Perfect Fit Pilates wordpress

Should I use a WordPress theme to build my website?

Like all business owners, our clients understand the importance of having a great website. They also know that learning to write code isn’t the only route to success. At By the Scruff, we’re often asked what’s involved in using a website theme and whether it’s a better option than hiring a web developer. If you’ve …

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Lead generation

Lead generation: A necessary evil?

  If you’re like me, the idea of tackling ‘lead generation’ might feel less than comfortable. Despite my reluctance to fine-tune my marketing hat into a more proactive ‘weapon’, I’ve been surprised at how much the right tools have eased the process. With the help of a new lead generation software, I’ve overcome my reservations …

Lead generation: A necessary evil? Read More »

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