After the most eventful year in modern memory, many marketers will be dusting themselves off and heading back to the drawing board to prepare for another year. It is more important than ever for businesses to maximise their online engagement for their website and social media channels. With a dramatic shift to the digital sphere …
For anyone who is well versed in digital marketing and website development, the importance of Search Engine Optimisation (SEO) is common knowledge. Implementing a robust SEO strategy has become an integral aspect of marketing for businesses in all sectors. Much of a companies’ online success depends on the visibility of the website in searches and …
2020 has been a year of upheaval and uncertainty, the drastic lifestyle changes and impact on the international economy has been difficult for all of us. Digital marketing has not escaped the changing landscape, and marketers need to ensure that they remain on top of the trends for the upcoming year. As we approach 2021, …
From the days of soap operas promoting Ivory Soap and print ads filling the pages of newspapers, advertising has evolved alongside the modern world. The tools and techniques for achieving optimum traffic to websites and appeal for products has shifted dramatically to the digital sphere. Black Friday, one of the most important dates on the …
Branding is a cornerstone of all successful businesses, whether in the form of a striking logo or eye-catching website design. Polishing your outward appearance to customers and competitors is only one side of the story, as your company expands you will find there is far more to building your brand that you might think. Data …
Email is the key to communication in the modern era. The staggering number of emails sent every day is expected to reach 320 billion by 2021, contained within that are 124 billion business emails. A strong email campaign is vital to your businesses’ voice being heard loud and clear amongst the corporate clamour. In the …
Lucy joined the By The Scruff team in October 2020 as Digital Project Manager. With over ten years experience in web management and digital marketing, she will be on hand to manage any web support and marketing tasks. How did you get into digital content and marketing?I studied Media, Culture & Production at Southampton Solent …
Q&A with the newest By The Scruff team member: Lucy Pankhurst Read More »
Amongst the hundreds of sites offering cutting edge CMS features and options, it can be difficult to pinpoint the perfect platform. For creative agencies and corporate companies alike, WordPress CMS can prove to be a perfect fit for organising and publishing your content. With a 63% share in the CMS market and powering 37.6% of …
Let’s go back to the beginning: why do you need a Marketing Agency partner? The answer is wrapped up in your vision for the business. Some companies want a marketing tool wielded by a marketing expert. If you want to go in a straight line from strategy to sales, a Marketing Agency who knows their …
WordPress has evolved over the years, from a humble blogging platform, to a full fledged CMS. The complexity of the web sites has also grown and the content editing capabilities had to grow with it. WordPress always has had custom fields built in for years, but the interface was so unfriendly to regular users, that …
We’ve had a busy summer of new client wins and can now confirm that we are pleased to be working for the Chartered Institute of Environmental Health. Our team will be designing and coding a new suite of bespoke HTML email templates for the CIEH marketing department. The mix of templates will be used across …
Working for the Chartered Institute of Environmental Health Read More »
We are really excited to now be working with the RHS which have appointed us to help design and build a new series of HTML email templates. The range of emails are going to be used to promote the numerous RHS shows, news and retail offerings to their audience across the UK and Europe. Our …
By the Scruff is the trading name for BTS Digital Ltd.
Company No: 08424800. Registered office: Swift House Ground Floor, 18 Hoffmanns Way, Chelmsford, Essex, United Kingdom, CM1 1GU