Category: New projects

Working with the Royal Horticultural Society

RHSWe are really excited to now be working with the RHS which have appointed us to help design and build a new series of HTML email templates.

The range of emails are going to be used to promote the numerous RHS shows, news and retail offerings to their audience across the UK and Europe. Our specialist skills will help to reinvigorate the email campaigns and drive customer engagement through a redesigned set of templates that are used by the in-house marketing team. They send between 3 – 4 million emails a year and its essential the emails are optimised for the increasing number of mobile users.

This great British charity has a loyal customer base who regularly attend shows and use the RHS website for gardening news and advice and these emails need to communicate the brand values that customers love and trust.

Our design and development team is working closely with the marketing team at the RHS to deliver a great solution that helps streamline the work flow and deliver a high quality solution that can be used easily with their existing email platform Campaign Monitor.

Visit www.rhs.org.uk

 

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Finsbury Foods Group website

We have been working with Rare Breed to develop new website for Finsbury Foods Group.

The creation of the new corporate website was a key project for the AIM listed business in order to provide financial reports and group activity across its many brands.

Led by creative from Rare Breed, we developed a custom WordPress theme that would allow the business to support its marketing activity and deliver its financial reports to shareholders and provide key business news and careers opportunities.

This responsive website was developed to provide easy management of pages and content using a series of predefined template layout modules that can be inserted into a page. These drag and drop modules can be easily managed by administrators when creating pages or posts, minimising the need for custom development.

The result is a site that upholds the brand guidelines and keeps content in structure through a responsive page layout.

We integrated the financial reports supplied by Investis, using feeds to display share price and regulatory news. These are displayed throughout the site and provide real time news and reports as it happens.

The annual reports are updated annually and have a different style applied to them to reflect the published report and its content. The current design presents key report information using animation of figures and facts and allows users to jump to the published PDF reports.

View Annual report

Careers and vacancies are an important aspect of the business and these are managed as a feed from a third party service, Recruiter Box, that was sourced as an ideal online service to manage the HR needs of the business online.

The website is updated regularly and continuous develop of the site allows the business to target audiences such as graduates for their new Graduate Programme.

View Graduate Programme

By the Scruff supports Rare Breed as their digital partner and we work closely with their design team to help them produce effective online solutions.

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Responsive HTML5 banner for WhatHiFi

By the Scruff have been working with Haymarket Publishing to develop a brand new Bannermate solution for their WhatHiFi brand. We’ve moved away from flash entirely and have now created a truly responsive HTML5 banner solution.

This custom designed template will now work across all devices without the need for an image backup and the single template has been set to work in 4 different sizes depending on the device and position of the banner on any page.

The campaign for WhatHiFi is to be used to promote user reviews on the new WhatHiFi website www.whathifi.com/products and can be updated instantly using the Bannermate dashboard. The team at WhatHiFi can amend the message and images very quickly and publish live instantly. Our high speed server configuration has delivered over 500,000 impressions a day so far.

This particular banner has been developed to resize at 4 different breakpoints from a 970×250, leaderboard, 320×50 for mobile and 300×250 MPU.

What this means is that a single ad unit can be controlled to appear across a whole responsive website without. A very powerful feature.

Contact us for a live demonstration of Bannermate or to discuss how this could help your marketing strategy in 2015.

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