Haymarket Media has launched its Christmas subscriptions campaign in the run up to Christmas 2010. By the Scruff have created all the email creative and banner ads that will run across the groups whole portfolio.
The HTML emails will be sent out to the groups customer database over the coming weeks advertising big savings on subscriptions to titles like Stuff, Classic FM, WhatCar? with the copy line “The gift that keeps on giving”. The flash banner ads also run the same copy and focus on groups of themed titles for sport, motor sports, motoring etc.
You can see some examples below and see the ads online at themagazineshop.com and other websites.