In addition to all the marketing advice you read about online, you may put the creation of a brand logo on the backseat. But this is an important part of your marketing journey, and we’re going to explain why.
Besides the fact that your audience expects you to identify yourself with a memorable logo, there are many opportunities you might be missing out on by NOT having a brand logo. Let’s take a look at why a brand logo is so important for lead generation and customer conversion.
Triggering Subconscious Memory
The point of any brand logo is to be memorable in the minds of your desired audience. Whether you engage a designer to create your brand logo, or design it yourself with free logo generator, be sure you end up with something that has an impact.
An impactful logo is going to trigger the memory of your audience. This goes for anyone who’s already used your product as well as those who have seen your company and noted what you do for future reference.
Maintaining this foundational branding element is important—if it wasn’t, then companies wouldn’t bother coming up with one. In order to keep up with the influx of marketing material out there, you must establish your brand and distinguish it from everyone else out there.
Storytelling
Speaking of establishing and distinguishing your brand from others, did you know that your logo tells a story on its own? If a picture paints a thousand words, then logos are excellent marketing tools!
Keep this fact in mind when designing your company logo, because small details speak volumes to your values, quality, procedures and goals as a company. We’ve all seen logos out there that have little or nothing to do with the product itself. This can be confusing for the audience and is likely to estrange the right people from that brand.
Ask yourself the following questions and try implement your answers into your logo design:
- What is my brand’s main purpose to those who use my product or service?
- What are my company values?
- What are some adjectives I would use to describe my product?
- How do I achieve a better end result compared to my competitors?
Use your answers as a guide for your logo design and implement as much as you can in that small space that will ultimately identify your company in the minds of others.
Colors & Shapes
Colors and shapes play a huge factor in the eventual message your logo will express. Although there’s no clear-cut way to distinguish color messages, a general rule can be seen as follows:
- Red: Bold, popular and trendy
- Orange: Young, hip and happening
- Yellow: Safe, trustworthy and convenient
- Blue: Honest, accurate and dependable
- Pink/Purple: Creative, varying and choice-oriented
- Black/White/Grey: Solid, stable and consistent
- Green: Natural, eco-friendly and calm
Mixing and matching your colors with the psychology of shapes in your logo will depict the right message and generate the right emotions in your audience.
Online Marketing is Visual
Online marketing experts can’t escape the fact that much of their success would be lost without image-based social media platforms. Hubs such as Pinterest, Instagram and Facebook use images to establish brands in the minds of their audiences, and online marketing has caught on to this effective trend.
Without a brand, you won’t get very far with this elaborate form of online marketing, which is why it’s important to have a brand logo as a means of identification and brand propagation.
Image marketing is so essential (no matter what your company does) because it SHOWS your audience what the end result of using your product or service will be. Banks and insurance companies use this method constantly because it helps their audience relate to them on a more personal level.
Adding your logo to this vital image-based marketing strategy is a sure way to stick in the minds of your audience.
A Good Logo Speaks for Itself
Ever heard of trend association? It’s all about how you see your company adding to the future community of your environment—or even the world.
There are many opportunities to speak to your audience through your logo. Think of how difficult it is to strike up a conversation with anyone for the purpose of selling them something. A logo can do this for you by setting you apart in a meaningful way!
Here are some possible messages you may want to consider associating your brand with:
- “Our company is part of the generational trend shift that happens on a continual basis.”
- “Our company understands the future of our industry better than anyone.”
- “Our brand agrees with the social and mental health initiatives that are being better understood in our day.”
- “Our brand is environmentally friendly.”
- “Our brand values the quality of your life, your privacy and your comfort.”
Believe it or not, but your brand logo can associate your company with these and any number of other messages that will appeal to your perfect audience of customers.
Your Logo Sets Your Brand Apart
It goes without saying that you are competing with other companies offering the same service. A brand logo is the surest way to separate yourself form the competition and showcase your superiority in the industry.
For example: a mattress company may distinguish itself by manufacturing its product using recycled or renewable materials. This can be well established by designing a logo that makes this clear in its design, color scheme and even in the font it uses.
Drawing your customers away from your competitors and making them loyal to your brand can all be done with the subtlety of a good logo design.
Final Thoughts
Positive association with branding has been understood for decades. Understanding some of the aspects listed above will set you on the right path to create a logo that opens up communication between your company and its audience—without even speaking one word.
Now that’s powerful!