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We Help Roofers Get 5–15 Qualified Leads Per Month Using Google

Generate More New Roof & Repair Enquiries in Your Local Area

If you rely purely on word of mouth, referrals or seasonal demand, you’ll inevitably experience quiet periods.

Get a Roofing Ads Forecast

Google Ads allows your roofing company to appear at the top of search results when homeowners are actively looking for:

  • New roof installations
  • Roof replacements
  • Roof repairs
  • Emergency roofing services

We help roofing companies generate consistent, high-value enquiries through tightly targeted local Google Ads campaigns.

Google search for roofer near me

Why It Makes Sense for Roofing

Roofing is high value.

One new roof can be worth £10,000–£20,000.
Even one additional roof per month can comfortably justify the cost of advertising.

But roofing is also competitive.
Click costs in many areas range between £10–£20+.
That means campaigns need proper structure and sufficient budget to perform.

£200–£300 per month won’t move the needle.

We’re honest about that from the start.

How We Run Campaigns

We don’t run broad, wasteful ads. We focus on:
  • High-intent searches like “new roof near me”
  • Tight local targeting within your service radius
  • Call tracking and enquiry tracking so you can see what’s working
  • Onoing optimisation, not set-and-forget
No guesswork. No “set and forget”.
You’ll know what you’re spending and what it’s generating.
roofer enquiries google

FAQs about Google Ads for roofers

Are Google Ads worth it for roofers?

Yes, Google Ads can work very well for roofers because people searching on Google often have a clear need already. They may need a roof repair, a quote for a new roof, help with a leak, or a local roofing company they can speak to quickly.

The key is making sure the campaign is properly targeted, tracked and supported by a strong landing page. Poorly managed campaigns can waste money quickly. A well-structured campaign should focus on high-intent searches from people in your service area.

For most roofing companies, we usually recommend a starting ad spend of around £1,000 per month. This gives the campaign enough budget to collect useful data, generate enquiries and make proper improvements over time.

Smaller budgets can work in less competitive areas, but they often limit how quickly the campaign can build momentum. If the budget is too low, you may not get enough clicks or enquiries to understand what is working.

The cost of a roofing lead depends on your location, competition, services, keywords, landing page and how well the campaign is managed.

Emergency roof repairs, flat roofing, new roofs and general roofing enquiries can all perform differently. This is why tracking matters. You need to know which enquiries are coming from Google Ads, which keywords are generating them, and whether those leads are turning into real jobs.

 

Smaller budgets can work in less competitive areas, but they often limit how quickly the campaign can build momentum. If the budget is too low, you may not get enough clicks or enquiries to understand what is working.

Roofers should focus on keywords that show clear buying intent.

Good examples include:

  • roofer near me
  • roofing company near me
  • roof repair near me
  • emergency roofer
  • leaking roof repair
  • flat roof repair
  • new roof quote
  • roof replacement
  • local roofing contractor

Location-based keywords can also be useful, such as “roof repair in Essex”, “roofer in Hertfordshire” or “roofing company in London”.

 

Roofing companies should avoid keywords that attract people who are not looking to hire a roofer.

Examples include:

  • roofing jobs
  • roofing courses
  • DIY roof repair
  • roof tiles for sale
  • roofing materials
  • how to fix a roof
  • roofing salary
  • roofing apprenticeships

These searches can waste budget because they attract job seekers, students, DIY researchers or people looking to buy materials rather than book a roofing company.

 

Google Ads and SEO do different jobs.

Google Ads is usually better if you want enquiries quickly. It puts your business in front of people actively searching for roofing services and allows you to target specific locations, services and budgets.

SEO is better for long-term visibility. It can reduce reliance on paid traffic over time, but it usually takes longer to build results.

For most roofing companies, the strongest approach is to use Google Ads for immediate lead generation while improving SEO in the background.

 

Yes, in most cases a dedicated landing page will perform better than sending traffic to a general homepage.

A good roofing landing page should make it obvious what you offer, where you work, how to contact you and why someone should trust you. It should include clear calls to action, reviews, photos of real work, service areas, phone number, enquiry form and strong messaging around the type of roofing jobs you want.

If the landing page is weak, even a good Google Ads campaign can struggle to generate leads.

Yes. Google Ads is particularly useful for urgent searches because people with leaks, storm damage or emergency roof problems often go straight to Google.

To make this work, the campaign needs to target the right emergency keywords, the right locations and the right times. The landing page should also make it easy to call quickly, especially on mobile.

Fast response matters. If someone has a leaking roof, they are unlikely to wait days for a reply.

 

Common reasons include poor keyword targeting, weak location settings, no negative keywords, low budget, badly written ads, poor landing pages or no conversion tracking.

A lot of roofing campaigns fail because they send people to a generic website page with no clear offer, no strong call to action and no reason to enquire.

The campaign needs to match the searcher’s intent. If someone searches for “emergency roof repair near me”, they need to land on a page that immediately tells them you can help with emergency roof repairs in their area.

 

At minimum, you should track phone calls, enquiry forms and any other key actions that could become a lead.

You should also understand which keywords, ads and locations are producing those enquiries. Without tracking, you are mostly guessing. Proper tracking helps you cut wasted spend and invest more in the searches that are actually generating roofing leads.

A lot of roofing campaigns fail because they send people to a generic website page with no clear offer, no strong call to action and no reason to enquire.

The campaign needs to match the searcher’s intent. If someone searches for “emergency roof repair near me”, they need to land on a page that immediately tells them you can help with emergency roof repairs in their area.

 

Google Ads can start generating traffic almost immediately once the campaign is live, but it usually takes time to optimise properly.

The first few weeks are about collecting data, seeing which searches trigger your ads, checking the quality of enquiries and improving the campaign. Over time, the aim is to reduce wasted spend and increase the number of useful leads.

A campaign should not be judged on clicks alone. The real measure is whether it produces profitable roofing enquiries.

 

Yes, Google Ads can work for small roofing companies, especially if the campaign is focused on a clear service area and the most profitable types of work.

Small roofing businesses do not need to compete everywhere. They need to show up for the right searches in the right locations. A focused campaign around roof repairs, flat roofs, new roofs or emergency callouts can be more effective than trying to advertise every service across too wide an area.

 
 
 

What is your investment?

To run this properly, the structure is:
  • One off Setup fee
    £499
    Full campaign build, keyword research, tracking and analytics setup.
  • Monthly Management
    £399
    Ongoing optimisation, monitoring and reporting.
  • Minimum Ad Spend
    £1,000
    Paid directly to Google

Get More Roofing Leads

Tell us a few details and we’ll show you how many roofing leads you could generate in your area.

By The Scruff

About By The Scruff

We work with roofing companies across London, Hertfordshire, Essex and the South East to generate consistent local enquiries through properly managed Google Ads campaigns.

By The Scruff has spent years working with skilled trades and construction businesses that want steady work and predictable growth. We keep things clear, measured and commercially focused — no marketing jargon, just campaigns built to generate enquiries.

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