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Observations on digital stewardship, technical architecture, and the reality of building for the web.

Retail Convert - Better Measurement for digitalsampling

Why Digital Sampling Needs Better Measurement

There is nothing wrong with sampling as an idea. The problem is that too much of it still runs on

How Much Should Roofers Spend on Google Ads?

Most roofers ask the wrong question about Google Ads. They ask: “How little can we spend to see if it

Better B2B Website Design: Why We Updated Our Website

A business website should do more than look good. It should help people understand what you do, who you do

Why Digital Marketing Fails Without Digital Leadership

Digital marketing rarely fails because people aren’t trying hard enough. More often, it fails quietly — while everyone stays busy.

Black Friday: A Tale of Chaos, Discounts, and Bargain-Hunting Brits

Once upon a time—well, back in the 19th century—the phrase “Black Friday” had nothing to do with bargain hunters elbowing

How to Find Website Sitemap: A Step-by-Step Guide

If you’re managing a website or diving into search engine optimisation (SEO), understanding how to find a website sitemap is

Work with Stuart: Your Fractional Digital Director

Are you searching for senior digital leadership, but do not need a full-time hire? I am Stuart Edwards. I help

London Web Design with a Fresh Perspective: Why Businesses Choose By the Scruff

In the fast-paced, competitive landscape of London, having a strong digital presence is non-negotiable. Whether you’re a startup in Shoreditch,

The Ultimate Guide to CookieYes: Features, WordPress Integration, Benefits, and Pricing

CookieYes is a highly effective solution for managing cookie consent and ensuring compliance with privacy regulations like GDPR, CCPA, and

Small Business Websites, London, WordPress Experts: What Bythescruff Offers

For small businesses in London, having a professionally designed website isn’t a luxury—it’s a necessity. Bythescruff, a trusted digital agency,

Small business website best practices that actually make a difference

A small business website does not need to be flashy. It needs to be clear, credible and useful. That sounds

Are you a Micro or Small Business and why does it matter?

There are three types of businesses in the UK that are defined by their structure, turnover and number of employees.

Unlocking the Power of Data in Marketing: Introducing Custom Dashboard Solutions

In today’s marketing landscape, data reigns supreme. The ability to connect data points and showcase results is incredibly powerful. That’s

How to Get More Business to your Website with an Email Marketing Campaign

In the digital age, email marketing has emerged as a powerful tool for businesses to reach out to their customers,

Why Hiring an Email Design Agency Is the Ultimate Game-Changer

Introduction Welcome to our comprehensive guide on working with an email design agency and their role in modern marketing strategies.

Introduction to HubSpot Email Templates

HubSpot Email Templates have revolutionised the way businesses engage with their audience through email marketing. As an integral part of

The Role of Websites in Certification Bodies: An In-depth Analysis of MCS

Standards bodies play a vital role in ensuring the quality, safety, and reliability of products and services across various industries.

How to develop a strategy for a service-based business

When developing a website strategy for a service-based business, there are specific considerations to ensure you effectively showcase your services

Responsive Email Template Design Agency: Crafting Engaging Email Experiences

In today’s digital age, email marketing remains a powerful tool for businesses to connect with their target audience. However, with

How should you decide what CMS to use

Choosing a content management system (CMS) can be a daunting task, but it’s an important decision that can have a

The secrets to a successful email campaign

When you are planning your next email campaign, it’s important to consider a number of key factors that will play

Why you need to use Responsive HTML Email Templates

Email marketing is one of the most widely used forms of digital marketing available. It provides a means of marketing

Custom or Template WordPress Theme – Which is Better for Internet Marketing?

A question that arises in every business is the type of theme they should choose.WordPress is currently used by around

Do You Need to Have a brand Logo for Your Startup?

In addition to all the marketing advice you read about online, you may put the creation of a brand logo

Marketing Strategies: Building a client base

Since the advent of the digital sphere, the marketing strategies that companies utilise to build and retain a solid client

Work structures – What will be the ‘the new normal’?

When covid-19 hit, businesses had to rethink how they worked. Some already had flexible working in place so they transitioned

Strategies for Social Media Management

Running a successful social media management campaign can be a difficult concept to get your head around. No matter the

Details in Design

There are a huge number of factors that comprise a successful businesses, with marketing and advertising playing a huge role

Search & Display: Ins and Outs

Pay-per-click advertising (PPC) has emerged a serious contender to replace more traditional forms of marketing and advertising, particularly within the

Top trends for web developers in 2021

As we head into the first part of the new year, it is vitally important for web developers to stay

New Year, New Strategies

After the most eventful year in modern memory, many marketers will be dusting themselves off and heading back to the

SEO Searches and Strategies

For anyone who is well versed in digital marketing and website development, the importance of Search Engine Optimisation (SEO) is

Digital marketing trends in 2021

2020 has been a year of upheaval and uncertainty, the drastic lifestyle changes and impact on the international economy has

Why WordPress for your CMS?

Amongst the hundreds of sites offering cutting edge CMS features and options, it can be difficult to pinpoint the perfect

Advertise and Affect: Black Friday Tips

From the days of soap operas promoting Ivory Soap and print ads filling the pages of newspapers, advertising has evolved

Building your brand

Branding is a cornerstone of all successful businesses, whether in the form of a striking logo or eye-catching website design.

Examining your ESP options

Email is the key to communication in the modern era. The staggering number of emails sent every day is expected

Q&A with the newest By The Scruff team member: Lucy Pankhurst

Lucy joined the By The Scruff team in October 2020 as Digital Project Manager. With over ten years experience in

Choosing the right agency partner

Let’s go back to the beginning: why do you need a Marketing Agency partner? The answer is wrapped up in

WordPress Gutenberg

WordPress has evolved over the years, from a humble blogging platform, to a full fledged CMS. The complexity of the

Working for the Chartered Institute of Environmental Health

We’ve had a busy summer of new client wins and can now confirm that we are pleased to be working

Working with the Royal Horticultural Society

We are really excited to now be working with the RHS which have appointed us to help design and build

Finsbury Foods Group website

We have been working with Rare Breed to develop new website for Finsbury Foods Group. The creation of the new corporate

Should I use a WordPress theme to build my website?

Like all business owners, our clients understand the importance of having a great website. They also know that learning to

Lead generation: A necessary evil?

If you’re like me, the idea of tackling ‘lead generation’ might feel less than comfortable. Despite my reluctance to fine-tune

We have moved

By the Scruff have moved offices and are now co-located with the wonderful people at Brightlemon. We are situated in a

Responsive HTML5 banner for WhatHiFi

By the Scruff have been working with Haymarket Publishing to develop a brand new Bannermate solution for their WhatHiFi brand.

Online banner advertising turns 20

It has been nearly 20 years since the first banner ad appeared on the youthful internet in 1994, and this

Real time display advertising launched for Croner Solutions

Croner solutions have started using our real time display advertising system, Bannermate. These custom designed ad units are now featured

Custom WordPress keyword search results

Croner Solutions have recently introduced a more advanced keyword search results page on their website cronersolutions.co.uk This customisation was bought about

Rebranding Extended Learning for Mulberry School for Girls

In October By The Scruff was approached by Mulberry School for Girls in the nearby area of Tower Hamlets to

Travel Email Marketing Design

Email is an effective marketing tool, and especially within the travel sector. It provides a perfect opportunity to engage with

Marathon Training website launches

We’re proud to have been chosen by Wild Bunch Media to be their digital partner for the launch of their

Majestic Athletic Europe website launch

Majestic Athletic launches their popular American Sportswear range of clothing into Europe. Tasked with building a brochure site with a

Small Luxury Hotels banner ad campaign

We were recently commissioned to design and produce a new banner campaign for Small Luxury Hotels (SLH). The brief We

How to install WordPress

You are probably already sold on WordPress and understand that it’s most likely the best solution for your business. How

Where are the best free WordPress themes?

One of the most appreciated features of WordPress is the ability to radically change the appearance and functionality by simply

Flash banner CMS Bannermate

EASY, SCALEABLE BANNER MANAGEMENT Take control of your flash banner campaigns instantly and affordably with Bannermate. Break free of the

SHL Public Sector microsite

By the Scruff were commissioned to build the new Public Sector microsite for SHL. Using the corporate brand guidelines and

British Journal of Photography subscriptions microsite

Our friends at British Journal of Photography commissioned BTS to produce a standalone subscriptions microsite to help promote their print

What is WordPress?

WordPress is a very powerful, free and open source blogging platform and content management system. As of today, it powers over

Can you manage your own website

Over the years the internet has gone through some dramatic changes. Much development has gone into making the web open

WordPress updates and maintenance: be very careful

WordPress is designed to be simple and easy to work with. Most of our clients don’t require any training and

Mobile WordPress website for award winning salon, The Wonderlab.

A new hair and beauty salon called The Wonderlab, based in Chorley Wood, opened its doors in 2013 and has launched

Good bye Bonzini foos ball

Its a sad day but one of our nearest and dearest companions is moving to a new family. Our loved

How to choose the best open source content management system in 2013

So you’re a business in the market for a new website. You already know that having the best open source

Shoreditch lunch club: Round 10 – Tram Shed

Its been too long to mention since we last posted a Shoreditch Lunch Club review and lots have changed in

Advanced WordPress websites with Advanced Custom Fields

We can build basic WordPress web sites in very short amounts of time, blogs, content pages, these things used to

Mobile email campaigns

The use of smartphones to access emails is souring. According to a recent survey carried out by Return Path between 2010 and

Womens Walking responsive website launches

The new magazine Womens Walking is out in the shops on 28th December and the website launches this week. Set

New mobile responsive email campaigns

In recent months we have been busy developing mobile responsive email templates for our clients. Below are 4 examples of

Gorkana Olympic media infographic creates a buzz

Gorkana.com today published the first of 4 London 2012 Olympic infographics that analyse media coverage of the main sponsors over the period of the games. Find

Bannermate – a powerful flash banner CMS launching this summer

By the Scruff is developing an easy to use banner content management tool that allows website editors and marketeers to

BritMovieTours website redesign and upgrade

The success of Brit Movie Tours has driven the recent changes to the site. Its not just the design thats been updated

Cheap websites, or how you could be shooting yourself in the foot

The Internet is packed with hundreds of thousands of cheap website services, most of them come as parts of cheap hosting

New Pure PR website moves with the times

This week sees the launch of a new WordPress website for London based PR company Pure PR. Pure PR work with

Haymarket websites run Bannermate ad system

This week saw the launch of Bannermate across 3 of Haymarkets consumer titles such as WhatHiFi, Stuff and FourFourTwo. With over 6 million impressions

Responsive web interfaces (Part 1)

The web has evolved from the old days when most web sites were built to a max width of 800px

New website launched for Barking Riverside

A new version of the Barking Riverside website is launched this week. The site now features more up-to-date information on the development

Live virtual cross browser testing with BrowserStack

A good while ago, I posted a little review of BrowserLab, a tool I believed was irreplaceable to any template coder.

The Litmus Test

There are a variety of ways in which people now read their emails. There is the traditional way through desktop

BTS sponsor Smarts4YouRacing team in the Britcar 24hr

By the Scruff are proud race sponsors for the Smarts4YouRacing team who took part in the Britcar 24hr race. Good

Pippa Jameson Interiors launches a new online interior style advice service, Ask the Expert.

The well-known site Pippa Jameson Interiors today sees the launch of a new online interior style service ‘Ask The Expert’

WordPress as a CMS (Part 1)

WordPress has always been one of the top platforms for bloggers, due to its simplicity and extendability, however the last

A true word spoken on The Corner

A new website launches this month, The Corner. From the editorial team at Consejeros, The Corner website aims to offer a “wider perspective

node.js – a passing fad or the future of the web?

node.js has been going for a good while now and its adaptation is spreading pretty quickly, a windows executable has been released

Chocolate Fudge Crunch Creams rock

When something exceptional happens on the biscuit front we have to mention it. We have had such a situation this

Flash vs future technology

In the past you would have been hard pressed to find a flash website or any flash content on the

30 Years of Schuh Colaborations

Schuh launches its brand colaborations today on the 30 Years of Schuh website. To mark 30 years of business Schuh has

Ocean Gypsy Surf hire goes live

A new website for a French surfboard hire company goes live. Ocean Gypsy Surf is based in Labenne Ocean in

New Metrica website goes online

We’re proud to be working with Metrica on the redesign of the new company website which launched today. More to

How we built the 30 Years of Schuh flash website

Having spent 7 weeks building the 30 Years of Schuh website I thought it would be useful to get my

Web Typography

It used to be the case that the internet was pretty dull when it came to typography. System fonts such

Latest web and online projects

Its a beautiful day today in Shoreditch and maybe the warmest so far this year. I wonder how many other

30 Years of Schuh website launches

Schuh launches their new 30 Years of Schuh website today. This interactive flash timeline has been co design and with

New website for My Architect

A new website for local architect firm HUT was launched this week. The new site www.myarchitect.net uses a custom WordPress design and

New Flash banner CMS

This week By the Scruff announced a bespoke Flash banner CMS created for Haymarket Publishing. The CMS allows staff within the company

30 years of Schuh kicks off

Schuh, the highstreet and online footware retailer, this week started its 30th birthday celebrations and the launch of a new

Hello from our newest team member

Hello! My name is Andy and I am the newest recruit to the By The Scruff team. I have been

Christmas subscriptions campaign goes online

Haymarket Media has launched its Christmas subscriptions campaign in the run up to Christmas 2010. By the Scruff have created

Shoreditch Lunch Club: Round 8 – Bacchus Pub & Kitchen

Hoxton Street is off the beaten track of the trendy streets of Shoredicth but it has a few hidden treasures

Expandable banners for new look WhatHiFi?

A series of expandable flash banners are running on the WhatHiFi? website to promote the new design of this magazine from Haymarket.

Help us nominate Pippa Jameson Interiors for best design blog

Pippa Jameson Interiors is up for nomination for Best Design Blog on My Deco. We need your votes! The website

Adapt Mobile accessories website provides better search and product information

Adapt Mobile launch their new website which was design and built by By the Scruff using a CMS system called

Appcelerator and the Titanium SDK — a new era in app development

It wasn’t so long ago, when if I said: I’m a developer, people would instantly think that I must be

Smart Facts mobi site goes live for Computing

By the Scruff are commissioned to design a mobile site for IBM to run on the Computing mobile site. We

World Cup absenteeism calculator

If you find your office empty when there is a World Cup match on then you might want to use

Animated promotion film for Croner Employment Assist is launched

Over the past couple of months we have been working with Croner to produce a new film to help promote

British Journal of Photography subscription flash banners

To mark the relaunch of the British Journal of Photography website we have created a flash banner ad campaign to

Smarts4youracing website launched

A new website for specialist race and parts maker of the Smart car Smarts4youracing is launched today. The Smarts4youracing team are heading

Blogging from the iphone

So that’s it. Officially now there is no excuse to not posting a MSG on our blog now I have

New site for DMB Media launched

A new website for artist management company DMB Media is launched today. “DMB Media offers a bespoke management service for

The future of the web is here today

Quake 2 was the first fps game that I dedicated serious time to and it kept me entertained for years.

Shoreditch Lunch Club: ROUND 7 – Franco’s

With lunch venues running short, By the Scruff hunted around Shoreditch looking for our next victim. We noticed a protruding

Trying to find an html email developer or a place for lunch in Shoreditch?

So you are either looking for a place to have lunch in Shoreditch or for a company who provides an

New Barking Riverside website goes live

Today sees the launch of a new Barking Riverside website. This new site is a stand-in while the main offering is

Ever heard of Tiny URL?

I saw this poster in Bow town hall while waiting to register the birth of my baby daughter last week.

Shoreditch Lunch Club: ROUND 6 – The Japanese Canteen

By the Scruff’s attempt to travel round the world in 80 lunches took us to Japan in the shape of

Shoreditch Lunch Club: ROUND 5 – Little Hanoi

Vietnamese restaurant Little Hanoi hosts the fifth lunch club, situated on Curtain Road, Old Street end. The restaurant has signs

New design launched for Pippa Jameson Interiors website

We kicked the new year off with a brand new design for the ever popular Pippa Jameson Interiors blog. The

Shoreditch Lunch Club: ROUND 4 – Zigfrid Von Underbelly

Round 4 and By the Scruff dines at the trendy Zigfrid Von Underbelly on Hoxton Square. The quirky decor makes

Shoreditch Lunch Club: ROUND 3 – Viet Grill

Things are hotting up in the Shoreditch lunch club and the third round has By the Scruff dining at one

The awesome Adobe Browser Lab

I have been using The Adobe Browser Lab for quite a while now and sincerely cannot fault it. It allows

Croner use video to launch new Simplify service

Croner launched their new service this week called Croner Simplify – “a cost-effective solution designed to take away the complexities

Shoreditch lunch club: Victoria Fish Bar anyone?

I passed my local Fish & Chip shop last night called Victoria Fish Bar on Roman Road. This take-away restaurant

Movie bus tours start in London with Brit Movie Tours

Brit Movie Tours launches the first of its movie bus tours in London on February 13. The London Movie Tour

Shoreditch Lunch Club: ROUND 2 – Electricity Showrooms

Round 2 of the lunch club saw us visit the 1920’s esque Electricity Showrooms in Hoxton Square. After entering through

Re-packaging for MW Luxury Packaging website launch

We are proud to put our name to the redevelopment of a new website for MW Packaging, Luxurypackaging.co.uk MW Packaging design

Shoreditch Lunch Club: ROUND 1 – Cargo

So the lunch club is officially up and running and the first contender is Rivington street’s bar/club Cargo. It was

Flash banner campaign for Icons.com

We’ve been asked to create a new online ad campaign for sports memorabilia company Icons.com. Our solution was to create

Happy New Year for 2010 – first day back.

We would like to wish all of our customers a very Happy New Year for 2010. The sun was shinning

Customer testimonial video created for Croner

Croner have commissioned By the Scruff to create a unique customer testimonial video that will be used on exhibition stands,

BTS opening hours over Christmas

Santa needs his helpers to deliver the kiddies presents this year and we recommend he uses a local courier or

The best viral marketing campaign we’ve seen in a while

It’s the simplest ideas that work the best and of course a good use of technology. This fantastic piece of

Feud London launch A/W ’09 shoe collection

Feud London today launched their Autumn Winter ’09 shoe collection. The Feud website now features the new range of mens

Speedy prototyping with Zen Coding and 960.gs

If you are a front end developer, you probably have already used certain “helpers” while writing your templates, from Dreamweaver

Shoreditch Lunch Club

You know another week has passed at By the Scruff when the stomach pleasing lunch club arrives. Every Friday, as

Nostalgic visit to Acclaim flash viral

Having redesigned the website I realised that we have lost some of the old viral campaigns from years past. This

Haymarket Publishing launch new look Magazine Shop website

Haymarket today launched the new look MagazineShop.com website ahead of Christmas. The website has undergone a face lift and has a new

New By the Scruff website launched, at last!

Its been seven years since BTS started trading in 2003 and its taken that long to get the company website

Visit your favourite movie locations with BritMovieTours.com

This month By the Scruff launched a new website for Brit Movie Tours. This new business was setup in September

Plumo announce By the Scruff as new online marketing partner

Online retailer Plumo today announced they appointed By the Scruff as their online marketing partner. Plumo are an established and

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Home
Website Redesigns
WordPress Support
Digital Direction and Conversion Thinking
Digital Leadership
The Network
Expertise
Solutions
Journal
Contact

Home
Website Redesigns
WordPress Support
Digital Direction and Conversion Thinking
Digital Leadership
The Network
Expertise
Solutions
Journal
Contact