In the fast-paced, competitive landscape of London, having a strong digital presence is non-negotiable. Whether you’re a startup in Shoreditch, a boutique in Camden, or a consultancy in Canary Wharf, your website is your shopfront, sales pitch, and customer service assistant all in one. That’s where we come in.
By the Scruff is a creative web design agency with deep London roots and a fresh outlook. We’ve worked with London businesses of all shapes and sizes since 2005 — designing, developing, and optimising websites that look great, perform brilliantly, and convert visitors into loyal customers.
From Shoreditch Roots to Strategic Reach
We were proudly based in Shoreditch, East London’s creative heart, for nearly a decade. In 2020, we relocated to the historic market town of Bishop’s Stortford, East Hertfordshire. This move gave us space to grow while keeping us connected to London’s vibrant business scene — just a short train ride away.
This unique positioning allows us to blend the best of both worlds: the fast-thinking, trend-driven pulse of London with the clarity and focus of a quieter, creative environment. Our clients love that we’re close enough to meet face-to-face when needed but far enough to bring a fresh, strategic view to their digital challenges.
What Makes Our London Web Design Service Different?
- Custom-Built WordPress Websites
We don’t do off-the-shelf themes. Every website we build is tailor-made in WordPress, giving you the flexibility to grow and the control to manage your own content. - Designed for People, Optimised for Search
A good-looking site is just the start. We design with users in mind, making sure navigation is intuitive, loading speeds are fast, and SEO foundations are solid. - Tried-and-Tested Collaboration Tools
We use tools like Basecamp and BugHerd to keep projects smooth, transparent, and on time. You’ll always know what’s happening and when. - Ongoing Support and Hosting
Beyond launch, we’re here for the long haul. Our monthly retainers include hosting, updates, and support so you’re never left in the dark.
A Portfolio of London Success Stories
From campaign microsites to full-scale e-commerce builds, we’ve helped London brands tell their story online. Whether it’s launching a retail promotion at Heathrow, refreshing a charity site in Camden, or supporting a fast-growing construction business in East London, we bring creativity, technical know-how, and commercial insight to every brief.
Let’s Build Something Brilliant — Together
If you’re looking for a London web design agency that’s experienced, easy to work with, and focused on real results, let’s talk. We’ll help you clarify your goals, define your audience, and build a site that not only looks fantastic but delivers measurable success.
📍 Visit our London web design page to explore our approach, or get in touch to start your project today.

