the By the Scruff blog

Articles about what we do, where we eat and what our industry is doing.

Working for the Chartered Institute of Environmental Health

Chartered Institute of Environmental HealthWe’ve had a busy summer of new client wins and can now confirm that we are pleased to be working for the Chartered Institute of Environmental Health.

Our team will be designing and coding a new suite of bespoke HTML email templates for the CIEH marketing department. The mix of templates will be used across all marketing activity by the team at CIEH and will be integrated with their Dotmailer email account. These fully custom templates will be in line with the recently updated branding and provide a consistent look and feel that is optimised for mobile and desktop devices.

By developing the new templates we aim to improve the structure of the emails and ease of publishing the mixture of campaigns promoting events, newsletters, training and community news.

Find out more about the work that CIEH do hereĀ www.cieh.org

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Working with the Royal Horticultural Society

RHSWe are really excited to now be working with the RHS which have appointed us to help design and build a new series of HTML email templates.

The range of emails are going to be used to promote the numerous RHS shows, news and retail offerings to their audience across the UK and Europe. Our specialist skills will help to reinvigorate the email campaigns and drive customer engagement through a redesigned set of templates that are used by the in-house marketing team. They send between 3 – 4 million emails a year and its essential the emails are optimised for the increasing number of mobile users.

This great British charity has a loyal customer base who regularly attend shows and use the RHS website for gardening news and advice and these emails need to communicate the brand values that customers love and trust.

Our design and development team is working closely with the marketing team at the RHS to deliver a great solution that helps streamline the work flow and deliver a high quality solution that can be used easily with their existing email platform Campaign Monitor.

Visit www.rhs.org.uk

 

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Finsbury Foods Group website

We have been working with Rare Breed to develop new website for Finsbury Foods Group.

The creation of the new corporate website was a key project for the AIM listed business in order to provide financial reports and group activity across its many brands.

Led by creative from Rare Breed, we developed a custom WordPress theme that would allow the business to support its marketing activity and deliver its financial reports to shareholders and provide key business news and careers opportunities.

This responsive website was developed to provide easy management of pages and content using a series of predefined template layout modules that can be inserted into a page. These drag and drop modules can be easily managed by administrators when creating pages or posts, minimising the need for custom development.

The result is a site that upholds the brand guidelines and keeps content in structure through a responsive page layout.

We integrated the financial reports supplied by Investis, using feeds to display share price and regulatory news. These are displayed throughout the site and provide real time news and reports as it happens.

The annual reports are updated annually and have a different style applied to them to reflect the published report and its content. The current design presents key report information using animation of figures and facts and allows users to jump to the published PDF reports.

View Annual report

Careers and vacancies are an important aspect of the business and these are managed as a feed from a third party service, Recruiter Box, that was sourced as an ideal online service to manage the HR needs of the business online.

The website is updated regularly and continuous develop of the site allows the business to target audiences such as graduates for their new Graduate Programme.

View Graduate Programme

By the Scruff supports Rare Breed as their digital partner and we work closely with their design team to help them produce effective online solutions.

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