Online banner advertising turns 20

It has been nearly 20 years since the first banner ad appeared on the youthful internet in 1994, and this is what it looked like:

A simple 476×56 gif from the American telecoms giant AT&T
Today the effectiveness of this message may be questionable and considered ‘click-baiting’, however at the time it was considerably effective with an enviable 40% click rate according to the creator of the ad Joe McCambley.

20 years later, spending on advertising online has surpassed television for the first time according to the IAB, and it is only set to increase. As the internet has evolved so has the effectiveness of how online advertising engages with its audience. The savvy and not-so-savvy user may question what are reputable advertisement is based upon the quality of the creative and the copy. They are more aware of ‘click-baiting’, spam and are less likely to engage with advertising that is irrelevant or not updated. The online advertiser also needs to be aware of the different mediums the creative is being viewed on; desktop, mobile or tablet and how they interact with the creative.

Our solution Bannermate permits this. We create a bespoke creative ad banner (or set of banners) made to the specification of the client. It can be interactive or static, and allows elements such as text or images to be updated remotely and dynamically by the advertiser; furthermore it includes real time stats on impressions and clicks. The option is also available to create an animated Flash version and upload an alternative version for devices that do not run flash.

The creative solutions are unlimited as we take on the creative brief and can create a bespoke banner ad to the dimensions you specify. Once the banner is up and running you can update text and images or whatever elements you have chosen to be editable in your brief. Below are some examples of our clients’ banners:

 


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If you’d like to see how your banner campaigns can get the kind of results you demand, drop us a line. We’d love to explain how we work, and we can send you a free quotation and answer any of your questions.

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