Having worked with Wild Bunch Media for the last three years, By the Scruff are now working in partnership with the editorial teams of both Men’s and Women’s Running. Our aim: improve layout & engagement, reduce bounce rates, ensure the websites work across all devices and make them easy to update.
We have succeeded on all four counts by developing a new layout that is used across both Men’s Running and Women’s Running websites. They are both developed and driven through the WordPress CMS system using the Bootstrap frame work.
David Castle, Editor Men’s Running
All articles are presented in a way that shows the reader other related content within the website and encourages readers to browse through more pages.
The layout for articles can now take large format images and aims to illustrate editorial content with relevant photography that can be seen easily.
Both websites are developed with a responsive layout so mobile and tablet users can read and use the websites as intended.
Through simple sharing and social media integration the sites have capitalised on users sharing a liking content.