Pippa Jameson Interiors

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Updated UX & UI to support changing business model

Overview

Pippa Jameson aimed to establish a more impactful online presence, enhancing visibility and recognition in an intensely competitive industry. The objective was to effectively communicate not only her exceptional skill set but also the comprehensive services she provides, encompassing interior styling, creative direction, a learning academy for creatives, and the Sensory Home—a business offering sensory consultancy, a book titled “The Sensory Home,” and soon an online store.

Challenge

The brief for Pippa’s online presence revolved around consolidating her various businesses under her name. The website’s homepage was strategically designed to offer a glimpse of each venture—showcasing interior styling, creative direction, the learning academy, and the Sensory Home. The design emphasized cleanliness, aligning with Pippa’s brand colors, and a modern, on-trend aesthetic to resonate with her business ethos.

Execution

Our approach focused on creating a visually engaging and cohesive platform that seamlessly integrated Pippa’s diverse ventures. The website’s architecture prioritized clarity, ensuring visitors could easily navigate and comprehend the scope of Pippa’s offerings. The design incorporated her brand colors, instilling a sense of brand identity, while the modern aesthetic reflected the contemporary nature of her business.

Strategically, we placed snippets of each business on the homepage, allowing visitors to explore the depth and breadth of Pippa’s expertise effortlessly. The emphasis on a clean and modern design aimed to align with industry trends, reinforcing Pippa’s commitment to staying at the forefront of her field.

Outcome

Post-implementation, Pippa Jameson experienced tangible success. The newly designed website and consolidated business profile significantly boosted her online visibility. The clarity in communication regarding her diverse services resulted in an increased influx of inquiries and subsequent bookings. Pippa’s business now stands out prominently in the competitive landscape, with the website serving as a powerful tool for attracting clients across her varied ventures.

Strategically, we placed snippets of each business on the homepage, allowing visitors to explore the depth and breadth of Pippa’s expertise effortlessly. The emphasis on a clean and modern design aimed to align with industry trends, reinforcing Pippa’s commitment to staying at the forefront of her field.