By the Scruff have been working with Haymarket Publishing to develop a brand new Bannermate solution for their WhatHiFi brand. We’ve moved away from flash entirely and have now created a truly responsive HTML5 banner solution.
This custom designed template will now work across all devices without the need for an image backup and the single template has been set to work in 4 different sizes depending on the device and position of the banner on any page.
The campaign for WhatHiFi is to be used to promote user reviews on the new WhatHiFi website www.whathifi.com/products and can be updated instantly using the Bannermate dashboard. The team at WhatHiFi can amend the message and images very quickly and publish live instantly. Our high speed server configuration has delivered over 500,000 impressions a day so far.
This particular banner has been developed to resize at 4 different breakpoints from a 970×250, leaderboard, 320×50 for mobile and 300×250 MPU.
What this means is that a single ad unit can be controlled to appear across a whole responsive website without. A very powerful feature.
Contact us for a live demonstration of Bannermate or to discuss how this could help your marketing strategy in 2015.