Since the advent of the digital sphere, the marketing strategies that companies utilise to build and retain a solid client base have altered dramatically. Whether businesses fall into B2B or B2C categories, manufacture and sell products or provide services, the shift to digital channels has been all-encompassing. Now that the vast majority of companies have …
Running a successful social media management campaign can be a difficult concept to get your head around. No matter the industry you work in, whether you’re a sole trader attempting to raise your own business profile or a social media manager for an international business, it can prove hard work to bring in the necessary …
There are a huge number of factors that comprise a successful businesses, with marketing and advertising playing a huge role in deepening a customer’s relationship with a brand. Graphic design is a crucial foundation on which to build the visual representation of your business, as studies have discovered that 90% of information transmitted in the …
Pay-per-click advertising (PPC) has emerged a serious contender to replace more traditional forms of marketing and advertising, particularly within the digital sector. Advertisers pay a fee each time an online user clicks onto an ad, offering a cost effective method of gathering data and attracting new customers. This new model of advertising is perhaps best …
After the most eventful year in modern memory, many marketers will be dusting themselves off and heading back to the drawing board to prepare for another year. It is more important than ever for businesses to maximise their online engagement for their website and social media channels. With a dramatic shift to the digital sphere …
For anyone who is well versed in digital marketing and website development, the importance of Search Engine Optimisation (SEO) is common knowledge. Implementing a robust SEO strategy has become an integral aspect of marketing for businesses in all sectors. Much of a companies’ online success depends on the visibility of the website in searches and …
2020 has been a year of upheaval and uncertainty, the drastic lifestyle changes and impact on the international economy has been difficult for all of us. Digital marketing has not escaped the changing landscape, and marketers need to ensure that they remain on top of the trends for the upcoming year. As we approach 2021, …
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