It’s the simplest ideas that work the best and of course a good use of technology. This fantastic piece of viral marketing from the Swedish license fee collector, Radiotjänst does the job very well.
They have produced a brilliant video which allows the user to upload an image of themselves or anyone else to then feature in a well directed piece of film. The effects are superb and this looks very authentic.
Definitely worth a look! Watch By the Scruff in the video. Click here