Email is an effective marketing tool, and especially within the travel sector. It provides a perfect opportunity to engage with potential customers further than social media sites, therefore having an effective email campaign is crucial in producing conversions.
By the Scruff has worked on a number of travel digital marketing campaigns with advantageous results. We create bespoke email templates that can be incorporated into most email service providers such as Campaign Monitor, Mail Chimp, Adestra, Pure 360 and many more. You can view some examples of our HTML email designs here.
We also optimise emails to be mobile friendly. Below is an example of an email template that we produced for the travel company Small Luxury Hotels. We were briefed to produce a mobile optimised bespoke HTML email template to be incorporated into their new email broadcasting provider. The template gives the option to show and hide sections on the mobile and desktop versions to ensure that the main call-to-actions and travel offers are of prime focus. Alt tags are styled so if images are disabled the audience will still see a stylised emails.
If you are interested in discussing your next travel email marketing campaign get in contact here.