Web Design, WordPress Support and Digital Direction in Bishop’s Stortford
Websites that look better, work harder and support your business
By The Scruff helps businesses in Bishop’s Stortford and the surrounding area improve websites that have become dated, difficult to manage or ineffective at generating enquiries.
Whether you need a complete website redesign, reliable WordPress support or experienced digital direction, you will work directly with a senior digital specialist who can help you understand what needs fixing and what is worth investing in.
Based at Launchpad in Bishop’s Stortford, By The Scruff combines local, hands-on support with more than 20 years of experience delivering websites, digital platforms and marketing projects.
A Bishop’s Stortford web design partner with real experience
Your website should make it easy for potential customers to understand what you do, why they should choose you and what they need to do next.
Unfortunately, many business websites gradually become less effective. Content is added without a clear structure, pages become difficult to navigate, the design begins to feel dated and the website stops reflecting the quality of the business behind it.
You may be experiencing problems such as:
- Your website receives traffic but generates few worthwhile enquiries.
- Visitors struggle to understand your services.
- The website looks outdated compared with your competitors.
- Your team finds it difficult to edit or publish content.
- Pages are slow, unreliable or poorly displayed on mobile devices.
- Your marketing campaigns do not have suitable landing pages.
- You are unsure whether to repair, redesign or completely rebuild the site.
- Your current web provider is slow to respond or no longer offers the support you need.
By The Scruff helps you identify the real issues, establish the right priorities and make practical improvements without unnecessary complexity.
Website redesigns and rebuilds
If your business has outgrown its existing website, a redesign can provide a clearer structure, stronger messaging and a better experience for your customers.
We do not begin by assuming everything needs to be replaced. The first step is to understand what is working, what is holding the website back and what your business needs from it in the future.
A website redesign may include:
- Reviewing your existing website and analytics
- Clarifying your audiences and business objectives
- Improving the website structure and navigation
- Redesigning key pages and customer journeys
- Rewriting or reorganising website content
- Improving calls to action and enquiry routes
- Creating flexible WordPress page layouts
- Migrating content from the existing website
- Improving mobile usability and page speed
- Protecting important search rankings during the move
- Integrating forms, email marketing, CRM and third-party systems
- Training your team to manage the finished website
The result is a website that is easier to understand, easier to manage and better equipped to support your marketing.
WordPress support for Bishop’s Stortford businesses
You may not need a new website. You may simply need someone reliable to improve and support the one you already have.
By The Scruff provides ongoing WordPress support for businesses, marketing teams and organisations that need experienced help without hiring an internal developer.
Support can include:
- WordPress updates and technical maintenance
- Design and layout improvements
- New landing pages and campaign content
- Troubleshooting errors and plugin conflicts
- Website speed and performance improvements
- Mobile and usability fixes
- Form creation and testing
- Analytics and tracking implementation
- Content updates and publishing support
- WooCommerce improvements
- Hosting, backups and security monitoring
- Advice on plugins, integrations and future development
You will have a direct point of contact who understands your website and your wider business objectives. This makes it easier to resolve problems quickly and keep the website improving over time.
Digital direction and conversion thinking
Sometimes the main problem is not the website’s appearance. The difficulty is knowing what to change, where to focus your budget and how your website should support the rest of your marketing.
Digital direction provides senior-level input without the cost or commitment of employing a full-time digital director.
We can help you:
- Review how your website supports your business goals
- Understand why visitors may not be converting
- Improve your website messaging and value proposition
- Plan more effective customer journeys
- Prioritise website and marketing improvements
- Review proposals from developers or agencies
- Coordinate different digital suppliers
- Plan landing pages and lead-generation campaigns
- Use analytics to make better decisions
- Develop a realistic digital roadmap
- Decide whether to repair, redesign or replace an existing system
The focus is not on producing a long report full of technical terminology. You will receive clear recommendations, an order of priority and practical guidance about what should happen next.
Work directly with an experienced digital partner
By The Scruff was established in 2003 and is led by Stuart Edwards, an experienced digital consultant, designer and project lead.
You will not be passed between account managers or junior team members. Stuart works directly with clients, supported where necessary by a trusted network of designers, developers, marketers and technical specialists.
This approach gives you:
1
Senior input from the beginning
You receive experienced strategic and technical guidance throughout the project, not just during the initial sales process.
2
The right team for the work
Additional specialists can be brought into a project when their skills are needed, without adding unnecessary layers of management.
3
Clear, practical communication
Technical decisions are explained clearly, enabling you to understand the available options and make informed choices.
4
Support beyond launch
A website should continue to evolve. Ongoing support is available to help maintain, improve and extend your website after the initial project has been completed.
FAQ's
Do you only work with businesses in Bishop’s Stortford?
No. By The Scruff is based in Bishop’s Stortford but works with businesses throughout Hertfordshire, Essex, London and the wider UK. Local clients have the option of meeting in person, while most projects can also be managed effectively through online meetings and collaborative project tools.
Can you take over an existing WordPress website?
Yes. We regularly support existing WordPress websites created by other designers or developers. We will normally begin with a technical and content review to understand how the website has been built and identify any immediate risks or limitations.
Do you offer one-off website work or ongoing support?
Both options are available. We can deliver a defined redesign or improvement project, provide a set number of support hours or work with your business through an ongoing monthly arrangement.
Do you build completely new websites?
Yes. We can design and build a new website when the existing platform is no longer suitable. However, we will not recommend a complete rebuild when the current website can be improved more effectively.
Can you help improve our Google rankings?
Yes. We can review your current rankings, Search Console data, website structure, service pages and technical SEO. The recommendations will focus on attracting relevant potential customers rather than simply increasing traffic from searches that are unlikely to generate business.
Where are you based in Bishop’s Stortford?
By The Scruff is based at Launchpad, 1 Link Road, Bishop’s Stortford, Hertfordshire, CM23 2ES.
Is your website working hard enough?
Request a quick website review and find out what could be improved.