Case study

Spring clean of responsive email templates for RHS

RHS logo
RHS - UX/UI, HTML Email, WordPress, Creative

The brief
Create a new collection of responsive HTML email templates that can be easily managed by the marketing team to promote events, news and promotions. The templates need to be integrated with Campaign Monitor and should reflect the core values of the brand and provide flexibility for different layouts and changes to content.

Client: Royal Horticultural Society
Platform: Email, Campaign Monitor
Services: Design, HTML, CSS, Responsive 

Challenges
Building a template system that offers multiple variations for email structure and integrating with Campaign Monitor email builder.

work-rhs
RHS email templates - UX/UI, HTML Email, WordPress, Creative

The solution
We designed and coded a fully responsive set of templates that provided a wide variety of layout options. Close collaboration with the in house designers ensured we stayed on brand. The drag and drop modules used set styles and provided options for many variations of layout. The marketing team need little knowledge of HTML and build the emails using the Campaign Monitor publisher.

"We now have a really well built set of templates that make our life much easier and our customers love the new fresh style"

ian Thomson

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