Case study

New look online lookbook for Schuh press office

Schuh Lookbook - UX/UI, HTML Email, WordPress, Creative

The brief
The Schuh press office team needed a way to easily launch their new season shoes to journalists and press. Traditionally this was in the form of a printed book but that took time, money and was out of date by the time it landed on a desk of a PR or journalist.

Client: Schuh Press Office
Platform: Custom WordPress
Services: Web development, UX, UI, Support

The press office needed a solution for how to allow press members to request samples and images of shoes. They also needed to keep costs down for updating the website for each season.

Schuh Lookbook - UX/UI, HTML Email, WordPress, Creative
Schuh Lookbook - UX/UI, HTML Email, WordPress, Creative

"Working with By The Scruff has totally transformed our seasonal look book. Their expertise have helped us find us find easy solutions to modernise the lookbook, and users of the site are continually impressed. Over the years, By The Scruff have helped us come up with ways to keep it evolving as the needs of a dynamic press office are ever-changing. They interpret our briefs brilliantly and never miss a deadline – a dream to work with."

Nadine, Senior Press Officer, schuh

The solution
We designed a simple looking site, easy to navigate, decent size images and the ability for a user to add shoes to a call-in where they can request images or samples of the shoes. Simple!

It’s a custom build WordPress theme using ACF, making it easy to update each season. 

"This solution has changed the way we work by giving us the power to update quickly and provide a great service for clients that they love. "

Nadine Bacchus-Garrick

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